Marketing at University of North Alabama
Bachelor's Degree
Analysis
University of North Alabama's marketing program starts graduates below both the national and state medians, but what happens next should shift your calculation: earnings jump 29% by year four to $52,250, vaulting past the state median and approaching what top programs like Alabama and Auburn deliver initially. At $21,500 in debt—notably lower than both state and national averages—your child would face monthly payments around $240, reasonable against that $40K starting salary and increasingly comfortable as earnings climb.
The 60th percentile ranking among Alabama programs tells an interesting story. While graduates earn less initially than peers at Tuscaloosa or Auburn, the trajectory matters more than the starting point. By year four, UNA marketing grads are earning within $3,000 of Auburn's starting salary, having accumulated significantly less debt along the way. That 0.53 debt-to-earnings ratio is quite manageable for a marketing degree, where salary growth often depends on building client relationships and proving value over time.
The tradeoff is straightforward: accept a modest first job in exchange for affordable debt and solid mid-term prospects. If your child needs to be immediately competitive with flagship university grads, this creates a gap. But for families prioritizing financial safety while still achieving professional-level outcomes, UNA delivers a clear path to typical marketing salaries without the typical marketing debt burden.
Where University of North Alabama Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of North Alabama graduates compare to all programs nationally
University of North Alabama graduates earn $40k, placing them in the 24th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Alabama
Marketing bachelors's programs at peer institutions in Alabama (16 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of North Alabama | $40,470 | $52,250 | $21,500 | 0.53 |
| The University of Alabama | $48,879 | $65,054 | $23,071 | 0.47 |
| Samford University | $47,565 | $47,133 | $18,000 | 0.38 |
| Auburn University | $45,460 | $56,959 | $20,500 | 0.45 |
| University of Alabama in Huntsville | $40,225 | — | $23,000 | 0.57 |
| University of Alabama at Birmingham | $39,348 | $47,757 | $26,750 | 0.68 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Alabama
Compare tuition, earnings, and debt across Alabama schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| The University of Alabama Tuscaloosa | $11,900 | $48,879 | $23,071 |
| Samford University Birmingham | $38,144 | $47,565 | $18,000 |
| Auburn University Auburn | $12,536 | $45,460 | $20,500 |
| University of Alabama in Huntsville Huntsville | $11,770 | $40,225 | $23,000 |
| University of Alabama at Birmingham Birmingham | $8,832 | $39,348 | $26,750 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of North Alabama, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 53 graduates with reported earnings and 55 graduates with debt data. Small samples may not be representative.