Analysis
A $21,000 debt load sits right at California's median for marketing programs, but what happens after graduation tells a more complex story. Based on comparable California programs, first-year earnings around $48,000 suggest a manageable debt-to-earnings ratio of 0.44βmeaning graduates would owe less than half their annual salary. That's a reasonable starting point for a four-year degree, though not exceptional.
The trajectory from year one to year four offers reason for optimism: reported earnings of $63,285 four years out represent solid growth and place graduates well above both the national benchmark ($44,728) and California's state median. This jump suggests the degree opens doors that expand over time, whether through promotions, job changes, or accumulated professional experience. For context, that four-year figure approaches what top-performing California programs like Santa Clara and San Diego produce, though those comparisons should be viewed cautiously given the estimation uncertainty around Azusa Pacific's early outcomes.
The practical takeaway: if these earnings estimates hold true, parents should expect their child to manage this debt comfortably, likely paying it off within a few years while building toward stronger mid-career earnings. The 79% admission rate signals accessibility, and with 35% of students receiving Pell grants, the university serves a diverse economic mix. Just remember that the first-year figure is an educated guess based on peer programsβactual outcomes could vary based on individual effort, network-building, and how well students leverage career services.
Where Azusa Pacific University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Azusa Pacific University | β | $63,285 | β |
| Santa Clara University | $58,493 | $79,997 | +37% |
| University of San Francisco | $44,891 | $77,629 | +73% |
| Loyola Marymount University | $48,281 | $70,419 | +46% |
| University of San Diego | $56,313 | $69,411 | +23% |
Compare to Similar Programs in California
Marketing bachelors's programs at peer institutions in California (28 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $43,600 | $48,229* | $63,285 | $21,000 | β | |
| β | $63,570* | $53,053 | $45,070 | 0.71 | |
| $59,241 | $58,493* | $79,997 | $19,712 | 0.34 | |
| $56,444 | $56,313* | $69,411 | $21,375 | 0.38 | |
| $13,160 | $54,286* | $45,421 | $38,234 | 0.70 | |
| $7,424 | $52,072* | $60,322 | $12,304 | 0.24 | |
| National Median | β | $44,728* | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Azusa Pacific University, approximately 35% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 15 similar programs in CA. Actual outcomes may vary.