Analysis
Berkeley College's marketing program leaves graduates with debt that exceeds their first-year earnings—never an ideal starting point. At $43,576 in median debt against $35,867 in initial earnings, that's nearly double the national debt norm for marketing degrees and roughly 80% more debt than typical New York marketing graduates carry. The earnings themselves land in just the 5th percentile nationally, meaning 95% of marketing programs across the country produce higher-earning graduates.
The state comparison offers little comfort. While this program ranks in the 25th percentile among New York marketing programs—slightly better than its national standing—graduates still earn about $6,500 less than the state median. Top New York programs like Syracuse and Fordham produce graduates earning $15,000-$20,000 more right out of the gate. Even with 14% earnings growth to year four, Berkeley graduates reach only $40,886, which remains well below where many comparable programs start.
For a family considering this $44,000 investment, the math is challenging. The high Pell grant percentage suggests Berkeley serves students who may have fewer alternatives, but that doesn't change the financial reality: this degree costs significantly more than it initially returns. Unless your child has specific circumstances making Berkeley uniquely accessible—such as evening programs or particular transfer credits—exploring other New York marketing programs would likely deliver better value.
Where Berkeley College-New York Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Berkeley College-New York graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Berkeley College-New York | $35,867 | $40,886 | +14% |
| Manhattan University | $49,398 | $73,714 | +49% |
| Binghamton University | $47,922 | $72,012 | +50% |
| Syracuse University | $57,777 | $68,357 | +18% |
| Pace University | $48,509 | $67,096 | +38% |
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $28,600 | $35,867 | $40,886 | $43,576 | 1.21 | |
| $63,061 | $57,777 | $68,357 | $26,951 | 0.47 | |
| $61,992 | $55,261 | — | $26,933 | 0.49 | |
| $50,850 | $49,398 | $73,714 | $26,000 | 0.53 | |
| $44,405 | $49,312 | $64,500 | $27,000 | 0.55 | |
| $51,424 | $48,509 | $67,096 | $26,000 | 0.54 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Berkeley College-New York, approximately 54% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 52 graduates with reported earnings and 68 graduates with debt data. Small samples may not be representative.