Analysis
Pace University's marketing program starts graduates at a respectable $48,509, but the real story emerges over time: earnings jump 38% to $67,096 by year four, pushing graduates well above what most New York marketing programs deliver long-term. While first-year earnings sit around the state median, this trajectory suggests stronger career momentum than the initial numbers reveal.
The debt picture works in graduates' favor. At $26,000, borrowing runs just slightly above typical marketing program debt, translating to a manageable 0.54 debt-to-earnings ratioβmeaning graduates owe roughly half their first-year salary. That's a solid starting position that gets considerably better as earnings accelerate. Among New York's 44 marketing programs, Pace places in the 60th percentile, trailing the state's elite programs but outperforming most alternatives while maintaining reasonable debt levels.
For an anxious parent, this represents a practical investment: your child likely won't match the immediate outcomes at Syracuse or Fordham, but they'll enter the workforce with manageable debt and earnings that grow substantially within four years. The 77% admission rate makes Pace accessible, and the career acceleration pattern suggests the program or New York location opens doors that translate into real salary gains. If you're comparing marketing programs within a reasonable debt range, Pace delivers stronger mid-term outcomes than most New York competitors.
Where Pace University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Pace University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Pace University | $48,509 | $67,096 | +38% |
| Manhattan University | $49,398 | $73,714 | +49% |
| Binghamton University | $47,922 | $72,012 | +50% |
| Syracuse University | $57,777 | $68,357 | +18% |
| Siena College | $49,312 | $64,500 | +31% |
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $51,424 | $48,509 | $67,096 | $26,000 | 0.54 | |
| $63,061 | $57,777 | $68,357 | $26,951 | 0.47 | |
| $61,992 | $55,261 | β | $26,933 | 0.49 | |
| $50,850 | $49,398 | $73,714 | $26,000 | 0.53 | |
| $44,405 | $49,312 | $64,500 | $27,000 | 0.55 | |
| $40,260 | $48,403 | β | β | β | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Pace University, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 44 graduates with reported earnings and 50 graduates with debt data. Small samples may not be representative.