Marketing at Pace University
Bachelor's Degree
Analysis
Pace University's marketing program starts graduates at a respectable $48,509, but the real story emerges over time: earnings jump 38% to $67,096 by year four, pushing graduates well above what most New York marketing programs deliver long-term. While first-year earnings sit around the state median, this trajectory suggests stronger career momentum than the initial numbers reveal.
The debt picture works in graduates' favor. At $26,000, borrowing runs just slightly above typical marketing program debt, translating to a manageable 0.54 debt-to-earnings ratio—meaning graduates owe roughly half their first-year salary. That's a solid starting position that gets considerably better as earnings accelerate. Among New York's 44 marketing programs, Pace places in the 60th percentile, trailing the state's elite programs but outperforming most alternatives while maintaining reasonable debt levels.
For an anxious parent, this represents a practical investment: your child likely won't match the immediate outcomes at Syracuse or Fordham, but they'll enter the workforce with manageable debt and earnings that grow substantially within four years. The 77% admission rate makes Pace accessible, and the career acceleration pattern suggests the program or New York location opens doors that translate into real salary gains. If you're comparing marketing programs within a reasonable debt range, Pace delivers stronger mid-term outcomes than most New York competitors.
Where Pace University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Pace University graduates compare to all programs nationally
Pace University graduates earn $49k, placing them in the 68th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Pace University | $48,509 | $67,096 | $26,000 | 0.54 |
| Syracuse University | $57,777 | $68,357 | $26,951 | 0.47 |
| Fordham University | $55,261 | — | $26,933 | 0.49 |
| Manhattan University | $49,398 | $73,714 | $26,000 | 0.53 |
| Siena College | $49,312 | $64,500 | $27,000 | 0.55 |
| Marymount Manhattan College | $48,403 | — | — | — |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in New York
Compare tuition, earnings, and debt across New York schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Syracuse University Syracuse | $63,061 | $57,777 | $26,951 |
| Fordham University Bronx | $61,992 | $55,261 | $26,933 |
| Manhattan University Riverdale | $50,850 | $49,398 | $26,000 |
| Siena College Loudonville | $44,405 | $49,312 | $27,000 |
| Marymount Manhattan College New York | $40,260 | $48,403 | — |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Pace University, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 44 graduates with reported earnings and 50 graduates with debt data. Small samples may not be representative.