Marketing at Fordham University
Bachelor's Degree
Analysis
Fordham's marketing program commands New York's second-highest graduate earnings at $55,261, trailing only Syracuse by a small margin and significantly outperforming the state median of $42,381. While the $26,933 debt load sits slightly above the national average for marketing majors, it remains modest relative to Fordham's outcomes—you're looking at roughly six months of earnings to cover the borrowing, which is manageable territory.
The broader context matters here: at 95th percentile nationally and 80th percentile in New York, this program delivers genuine career acceleration rather than just a credential. First-year earnings nearly $13,000 above what typical New York marketing graduates achieve translates into meaningful financial breathing room early in your child's career. Given that New York hosts 44 marketing programs, this kind of outperformance isn't incidental.
The admission profile—56% acceptance rate with 1412 average SAT—suggests Fordham admits strong students without being hyper-selective, and the relatively low Pell grant percentage (21%) indicates families here typically have resources to supplement loans if needed. For a motivated student interested in marketing, especially one planning to work in the New York metro area where Fordham's network runs deep, the premium over CUNY or SUNY options pays dividends from day one.
Where Fordham University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Fordham University graduates compare to all programs nationally
Fordham University graduates earn $55k, placing them in the 95th percentile of all marketing bachelors programs nationally.
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Fordham University | $55,261 | — | $26,933 | 0.49 |
| Syracuse University | $57,777 | $68,357 | $26,951 | 0.47 |
| Manhattan University | $49,398 | $73,714 | $26,000 | 0.53 |
| Siena College | $49,312 | $64,500 | $27,000 | 0.55 |
| Pace University | $48,509 | $67,096 | $26,000 | 0.54 |
| Marymount Manhattan College | $48,403 | — | — | — |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in New York
Compare tuition, earnings, and debt across New York schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Syracuse University Syracuse | $63,061 | $57,777 | $26,951 |
| Manhattan University Riverdale | $50,850 | $49,398 | $26,000 |
| Siena College Loudonville | $44,405 | $49,312 | $27,000 |
| Pace University New York | $51,424 | $48,509 | $26,000 |
| Marymount Manhattan College New York | $40,260 | $48,403 | — |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Fordham University, approximately 21% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 59 graduates with reported earnings and 60 graduates with debt data. Small samples may not be representative.