Marketing at Siena College

Siena College's marketing program outperforms more than 70% of marketing programs nationally, but what makes it particularly compelling is the debt picture—graduates here carry $27,000 in loans, which ranks in the 5th percentile nationally (meaning 95% of marketing programs leave students with more debt). That combination of above-average earnings and below-average debt creates a debt-to-earnings ratio of 0.55, well within comfortable repayment territory. The 31% earnings growth from year one to year four suggests graduates aren't just landing jobs—they're building momentum in their careers.

Within New York, Siena sits comfortably in the middle of the pack at the 60th percentile, trailing Syracuse and Fordham but closely matching larger urban programs like Pace and Manhattan University. Given that Siena's admission rate of 71% makes it more accessible than many competitors, you're looking at a program that delivers competitive outcomes without requiring the credentials or debt load of elite institutions. The $49,312 starting salary is $7,000 above the New York state median for marketing grads.

For families concerned about ROI on a business degree, this represents solid value: strong starting earnings, manageable debt, and clear salary progression. The data here comes from 100+ graduates, so these figures reflect a consistent track record rather than a statistical fluke.