Specialized Sales, Merchandising and Marketing Operations at Berkeley College-Woodland Park
Bachelor's Degree
berkeleycollege.eduAnalysis
Berkeley College-Woodland Park's marketing operations program sits squarely in the middle of the pack nationally, with first-year earnings at $36,748—just slightly above the national median. What's notable here is the steady upward trajectory: graduates see their income climb to $40,645 by year four, which puts them near the national 75th percentile and represents consistent 11% growth. For a program serving 60% Pell-eligible students, this suggests real career progression rather than a dead-end starting point.
The debt load of $32,075 is higher than the national average for this field, but the 0.87 debt-to-earnings ratio keeps it manageable—graduates earn more than their total debt within their first year. That's a reasonable foundation, especially given that earnings continue climbing. The caveat: this is the only program of its kind reporting data in New Jersey, so the state percentile ranking doesn't offer much comparison value.
For families weighing this investment, the program delivers what you'd expect from a mid-tier business degree: solid entry-level access and room for advancement. It's not going to catapult your child into high-earning territory immediately, but the consistent growth pattern suggests the degree opens doors. The real question is whether your child can leverage those opportunities or would be better served by a lower-cost alternative.
Where Berkeley College-Woodland Park Stands
Earnings vs. debt across all specialized sales, merchandising and marketing operations bachelors's programs nationally
Earnings Distribution
How Berkeley College-Woodland Park graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Berkeley College-Woodland Park | $36,748 | $40,645 | +11% |
| Saint Joseph's University - Philadelphia | $56,794 | $71,451 | +26% |
| Marist University | $47,137 | $68,549 | +45% |
| Northwood University | $64,100 | $65,717 | +3% |
| Fashion Institute of Technology | $42,717 | $60,232 | +41% |
Compare to Similar Programs Nationally
Specialized Sales, Merchandising and Marketing Operations bachelors's programs at top institutions nationally
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $28,600 | $36,748 | $40,645 | $32,075 | 0.87 | |
| $33,000 | $64,100 | $65,717 | $27,000 | 0.42 | |
| $51,340 | $56,794 | $71,451 | $26,500 | 0.47 | |
| $28,550 | $47,289 | — | $27,000 | 0.57 | |
| $46,140 | $47,137 | $68,549 | $25,000 | 0.53 | |
| $13,630 | $46,695 | $52,921 | $26,750 | 0.57 | |
| National Median | — | $35,806 | — | $26,750 | 0.75 |
Career Paths
Occupations commonly associated with specialized sales, merchandising and marketing operations graduates
Marketing Managers
Models
Securities, Commodities, and Financial Services Sales Agents
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Merchandise Displayers and Window Trimmers
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Berkeley College-Woodland Park, approximately 60% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.