Marketing at Binghamton University
Bachelor's Degree
Analysis
Binghamton's marketing program starts graduates at a respectable $47,922—already beating state and national medians—but the real story is what happens next. By year four, earnings jump 50% to $72,012, a trajectory that outpaces most marketing programs and suggests graduates are moving quickly into management or specialized roles. While the program trails private alternatives like Syracuse and Fordham, it costs dramatically less to achieve similar career momentum.
The financials work strongly in students' favor. At just $20,500 in typical debt (25% below the state average), graduates face manageable loan payments even at entry-level salaries. The debt-to-earnings ratio of 0.43 means most graduates could theoretically pay off their loans in under six months of gross income—one of the better positions among New York marketing programs. This is the public university advantage in action: solid career outcomes without the debt burden that can accompany brand-name private schools.
For parents comparing options, Binghamton delivers competitive mid-career earnings at a fraction of the cost. The program ranks in the 60th percentile statewide for earnings, which is quite reasonable given it typically costs $30,000+ less in debt than comparable programs. The strong earnings growth pattern suggests employers value these graduates enough to promote them relatively quickly.
Where Binghamton University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Binghamton University graduates compare to all programs nationally
Binghamton University graduates earn $48k, placing them in the 65th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Binghamton University | $47,922 | $72,012 | $20,500 | 0.43 |
| Syracuse University | $57,777 | $68,357 | $26,951 | 0.47 |
| Fordham University | $55,261 | — | $26,933 | 0.49 |
| Manhattan University | $49,398 | $73,714 | $26,000 | 0.53 |
| Siena College | $49,312 | $64,500 | $27,000 | 0.55 |
| Pace University | $48,509 | $67,096 | $26,000 | 0.54 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in New York
Compare tuition, earnings, and debt across New York schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Syracuse University Syracuse | $63,061 | $57,777 | $26,951 |
| Fordham University Bronx | $61,992 | $55,261 | $26,933 |
| Manhattan University Riverdale | $50,850 | $49,398 | $26,000 |
| Siena College Loudonville | $44,405 | $49,312 | $27,000 |
| Pace University New York | $51,424 | $48,509 | $26,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Binghamton University, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 40 graduates with reported earnings and 45 graduates with debt data. Small samples may not be representative.