Analysis
Binghamton's marketing program starts graduates at a respectable $47,922βalready beating state and national mediansβbut the real story is what happens next. By year four, earnings jump 50% to $72,012, a trajectory that outpaces most marketing programs and suggests graduates are moving quickly into management or specialized roles. While the program trails private alternatives like Syracuse and Fordham, it costs dramatically less to achieve similar career momentum.
The financials work strongly in students' favor. At just $20,500 in typical debt (25% below the state average), graduates face manageable loan payments even at entry-level salaries. The debt-to-earnings ratio of 0.43 means most graduates could theoretically pay off their loans in under six months of gross incomeβone of the better positions among New York marketing programs. This is the public university advantage in action: solid career outcomes without the debt burden that can accompany brand-name private schools.
For parents comparing options, Binghamton delivers competitive mid-career earnings at a fraction of the cost. The program ranks in the 60th percentile statewide for earnings, which is quite reasonable given it typically costs $30,000+ less in debt than comparable programs. The strong earnings growth pattern suggests employers value these graduates enough to promote them relatively quickly.
Where Binghamton University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Binghamton University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Binghamton University | $47,922 | $72,012 | +50% |
| Manhattan University | $49,398 | $73,714 | +49% |
| Syracuse University | $57,777 | $68,357 | +18% |
| Pace University | $48,509 | $67,096 | +38% |
| Siena College | $49,312 | $64,500 | +31% |
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,363 | $47,922 | $72,012 | $20,500 | 0.43 | |
| $63,061 | $57,777 | $68,357 | $26,951 | 0.47 | |
| $61,992 | $55,261 | β | $26,933 | 0.49 | |
| $50,850 | $49,398 | $73,714 | $26,000 | 0.53 | |
| $44,405 | $49,312 | $64,500 | $27,000 | 0.55 | |
| $51,424 | $48,509 | $67,096 | $26,000 | 0.54 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Binghamton University, approximately 27% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 40 graduates with reported earnings and 45 graduates with debt data. Small samples may not be representative.