Marketing at Boise State University

Boise State's marketing program lands squarely in the middle of the pack nationally but trails other Idaho options—earning $45,024 in the first year puts graduates below the state median and roughly $4,000 behind BYU-Idaho's marketing grads. That 40th percentile state ranking matters because most Idaho families will be comparing in-state schools, and this program sits closer to Idaho State's lower-performing tier than to the top performers.

The financial fundamentals are solid enough: $22,000 in debt against mid-$40k starting salaries means manageable payments, and the 9% earnings bump to $49,168 by year four shows steady progression. You're not looking at a program that saddles students with crushing debt. However, the numbers suggest this isn't where Boise State excels within Idaho's higher education landscape—if marketing is the goal, University of Idaho offers similar debt with modestly better outcomes, and BYU-Idaho provides a meaningful earnings advantage.

For an Idaho resident deciding between state schools, Boise State's marketing program won't derail your child's finances, but it's worth considering whether peer institutions might offer better value. The 84% admission rate and relatively affordable debt make this accessible, just not particularly distinguished among Idaho's marketing options.