Marketing at University of Idaho

University of Idaho's marketing program graduates earn slightly above both national and state medians, but the real story is the trajectory. Starting at $45,555, earnings climb 15% to over $52,000 within four years—meaningful growth that suggests graduates are advancing rather than stagnating. Among Idaho's six marketing programs, this ranks 60th percentile, sitting comfortably between Boise State and the stronger BYU-Idaho program.

The debt picture looks reasonable at first glance—$24,926 creates a 0.55 ratio to first-year earnings, which is manageable. However, this is slightly above Idaho's typical marketing debt of $23,463, and with University of Idaho's 79% admission rate, families should weigh whether the premium over more affordable options like Idaho State (where grads earn $39,605) justifies the extra borrowing.

For an Idaho family considering in-state tuition, this program delivers solidly middle-of-the-pack outcomes without excessive risk. The earnings growth suggests employers value the experience these graduates gain, and the debt level won't create undue hardship. It's neither the standout choice nor a red flag—just a dependable path for a student committed to marketing who wants to stay in the state system.