Marketing at Brigham Young University-Idaho

BYU-Idaho's marketing program stands out for one clear reason: its graduates carry remarkably low debt. At just $10,630, that's less than half the national median and about $13,000 below what typical Idaho marketing students owe. This creates an unusually favorable financial foundation—even with first-year earnings of $49,026 that, while solid, aren't exceptional. The 0.22 debt-to-earnings ratio ranks among the best you'll find for this major.

The earnings picture is respectable, landing at the 70th percentile nationally and outpacing most Idaho programs except the University of Idaho by a slim margin. Starting at $49,000 with minimal debt means graduates have real financial flexibility—they can save, invest, or pursue opportunities without heavy loan payments eating into their paychecks. For a school with a 97% admission rate, these outcomes punch above weight class.

The combination matters more than either number alone. A marketing graduate here might earn $4,000 less annually than someone from a pricier program, but if they're saving $300+ monthly on loan payments, they come out ahead in actual take-home pay. For families concerned about education costs—and particularly for LDS families who may already benefit from reduced tuition—this program delivers tangible value without the financial anxiety that typically accompanies a business degree.