Marketing at Bridgewater State University

Bridgewater State's marketing program starts graduates at nearly $40,000—about $6,600 below the Massachusetts median and $5,000 under the national benchmark. With a small sample size, these numbers might shift year to year, but the pattern is clear: this isn't a top-tier outcome for the state. While the program lands at the 40th percentile among Massachusetts marketing degrees, that still means three-fifths of Bay State programs deliver stronger first-year earnings. The debt load of $23,375 is actually lighter than both state and national medians, which helps offset the earnings gap.

The debt-to-earnings ratio of 0.59 means graduates carry about seven months' salary in debt—manageable but not exceptional. For comparison, UMass Amherst marketing graduates earn nearly $20,000 more in their first year while taking on similar debt. If your student is Massachusetts-bound and set on marketing, understanding this earnings differential matters: over a decade, that gap could easily exceed $150,000 in cumulative income.

For families prioritizing affordability and accessibility at a public institution, Bridgewater delivers reasonable debt with broad admission. But if career earnings are the primary concern, the data suggests looking at higher-performing Massachusetts programs where the return on investment is demonstrably stronger.