Median Earnings (1yr)
$40,976
26th percentile (25th in CA)
Median Debt
$14,087
42% below national median
Debt-to-Earnings
0.34
Manageable
Sample Size
340
Adequate data

Analysis

Cal State Long Beach's marketing program stands out for one compelling reason: extraordinarily low debt. With graduates carrying just $14,087 in median debt—well below both the national ($24,267) and California ($21,000) averages—this program minimizes financial risk even as earnings start modestly.

The earnings trajectory tells a nuanced story. While first-year salaries of $40,976 lag behind California's median of $48,229 (ranking in just the 25th percentile statewide), graduates see solid 28% growth by year four, reaching $52,611. This puts the program among California's middle performers after the initial earnings gap closes. The debt-to-earnings ratio of 0.34 is remarkably favorable, meaning graduates can realistically manage their loans even on starting salaries.

For cost-conscious families, this represents a smart hedge: you're trading some immediate earning power for financial flexibility and manageable debt. The program serves nearly half Pell Grant recipients, suggesting it successfully launches first-generation college students into marketing careers without crushing debt burdens. While your child won't match the $63,570 starting salaries from University of Phoenix or the prestige of Santa Clara, they'll enter the workforce with breathing room to build their career without financial stress.

Where California State University-Long Beach Stands

Earnings vs. debt across all marketing bachelors's programs nationally

California State University-Long BeachOther marketing programs

Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.

Earnings Distribution

How California State University-Long Beach graduates compare to all programs nationally

California State University-Long Beach graduates earn $41k, placing them in the 26th percentile of all marketing bachelors programs nationally.

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.

Compare to Similar Programs in California

Marketing bachelors's programs at peer institutions in California (28 total in state)

SchoolEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
California State University-Long Beach$40,976$52,611$14,0870.34
University of Phoenix-California$63,570$53,053$45,0700.71
Santa Clara University$58,493$79,997$19,7120.34
University of San Diego$56,313$69,411$21,3750.38
Ashford University$54,286$45,421$38,2340.70
San Francisco State University$52,072$60,322$12,3040.24
National Median$44,728—$24,2670.54

Other Marketing Programs in California

Compare tuition, earnings, and debt across California schools

SchoolIn-State TuitionEarnings (1yr)Debt
University of Phoenix-California
Ontario
—$63,570$45,070
Santa Clara University
Santa Clara
$59,241$58,493$19,712
University of San Diego
San Diego
$56,444$56,313$21,375
Ashford University
San Diego
$13,160$54,286$38,234
San Francisco State University
San Francisco
$7,424$52,072$12,304

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At California State University-Long Beach, approximately 49% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.