Marketing at California State University-Long Beach
Bachelor's Degree
Analysis
Cal State Long Beach's marketing program stands out for one compelling reason: extraordinarily low debt. With graduates carrying just $14,087 in median debt—well below both the national ($24,267) and California ($21,000) averages—this program minimizes financial risk even as earnings start modestly.
The earnings trajectory tells a nuanced story. While first-year salaries of $40,976 lag behind California's median of $48,229 (ranking in just the 25th percentile statewide), graduates see solid 28% growth by year four, reaching $52,611. This puts the program among California's middle performers after the initial earnings gap closes. The debt-to-earnings ratio of 0.34 is remarkably favorable, meaning graduates can realistically manage their loans even on starting salaries.
For cost-conscious families, this represents a smart hedge: you're trading some immediate earning power for financial flexibility and manageable debt. The program serves nearly half Pell Grant recipients, suggesting it successfully launches first-generation college students into marketing careers without crushing debt burdens. While your child won't match the $63,570 starting salaries from University of Phoenix or the prestige of Santa Clara, they'll enter the workforce with breathing room to build their career without financial stress.
Where California State University-Long Beach Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How California State University-Long Beach graduates compare to all programs nationally
California State University-Long Beach graduates earn $41k, placing them in the 26th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in California
Marketing bachelors's programs at peer institutions in California (28 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| California State University-Long Beach | $40,976 | $52,611 | $14,087 | 0.34 |
| University of Phoenix-California | $63,570 | $53,053 | $45,070 | 0.71 |
| Santa Clara University | $58,493 | $79,997 | $19,712 | 0.34 |
| University of San Diego | $56,313 | $69,411 | $21,375 | 0.38 |
| Ashford University | $54,286 | $45,421 | $38,234 | 0.70 |
| San Francisco State University | $52,072 | $60,322 | $12,304 | 0.24 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in California
Compare tuition, earnings, and debt across California schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Phoenix-California Ontario | — | $63,570 | $45,070 |
| Santa Clara University Santa Clara | $59,241 | $58,493 | $19,712 |
| University of San Diego San Diego | $56,444 | $56,313 | $21,375 |
| Ashford University San Diego | $13,160 | $54,286 | $38,234 |
| San Francisco State University San Francisco | $7,424 | $52,072 | $12,304 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At California State University-Long Beach, approximately 49% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.