Marketing at California State University-San Bernardino
Bachelor's Degree
Analysis
Cal State San Bernardino's marketing graduates start at just $34,293—roughly $10,000 below the state median and in the bottom 5% nationally. However, the program's real story lies in what happens next: earnings jump 38% to $47,232 by year four, nearly catching up to both state and national benchmarks. With only $13,125 in median debt (less than half the state average), students here graduate with minimal financial burden, which matters significantly given that 57% receive Pell grants and are likely financing most of their education.
The first-year earnings gap is substantial—top California programs like Santa Clara and USD place graduates earning $58,000+. But San Bernardino serves a different population with a different value equation. The manageable debt means graduates aren't trapped by monthly payments while building their careers, and the strong earnings trajectory suggests they're gaining valuable experience that translates to better opportunities within a few years.
For families prioritizing affordability and access—particularly those qualifying for need-based aid—this program delivers low-risk entry into marketing careers. Your child won't match the starting salaries of peers at selective private schools, but they also won't carry crushing debt, and the earnings curve moves in the right direction.
Where California State University-San Bernardino Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How California State University-San Bernardino graduates compare to all programs nationally
California State University-San Bernardino graduates earn $34k, placing them in the 5th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in California
Marketing bachelors's programs at peer institutions in California (28 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| California State University-San Bernardino | $34,293 | $47,232 | $13,125 | 0.38 |
| University of Phoenix-California | $63,570 | $53,053 | $45,070 | 0.71 |
| Santa Clara University | $58,493 | $79,997 | $19,712 | 0.34 |
| University of San Diego | $56,313 | $69,411 | $21,375 | 0.38 |
| Ashford University | $54,286 | $45,421 | $38,234 | 0.70 |
| San Francisco State University | $52,072 | $60,322 | $12,304 | 0.24 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in California
Compare tuition, earnings, and debt across California schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Phoenix-California Ontario | — | $63,570 | $45,070 |
| Santa Clara University Santa Clara | $59,241 | $58,493 | $19,712 |
| University of San Diego San Diego | $56,444 | $56,313 | $21,375 |
| Ashford University San Diego | $13,160 | $54,286 | $38,234 |
| San Francisco State University San Francisco | $7,424 | $52,072 | $12,304 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At California State University-San Bernardino, approximately 57% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.