Marketing at Carroll University

Carroll's marketing program places graduates near the bottom of Wisconsin's range, with first-year earnings around $44,000—about $3,000 below the state median and $9,000 less than what UW-Oshkosh or Eau Claire graduates earn. The 40th percentile ranking among Wisconsin marketing programs is notable in a state where several public universities deliver significantly stronger outcomes at lower cost. Even Carthage College, another private school in the region, sees graduates earning $6,000 more.

The debt picture offers some relief: at $26,250, borrowing sits right at Wisconsin's median and actually below the national average. The 0.60 debt-to-earnings ratio means graduates could theoretically pay off loans in about seven months of gross income, which is manageable. Still, when combined with below-average earnings, you're looking at a slower path to financial stability than at competing programs.

The small sample size here is critical—with fewer than 30 graduates in the data, one or two outliers could significantly skew these numbers either direction. If your child is set on Carroll for other reasons (campus culture, specific professors, location), the debt level won't sink them. But purely from an ROI perspective, Wisconsin's public universities appear to offer better value for marketing degrees, and the data we do have suggests this program underperforms its in-state peers.