Marketing at Concordia University Ann Arbor
Bachelor's Degree
Analysis
Concordia Ann Arbor's marketing graduates start slower than most—$39,614 puts them in the bottom quarter nationally—but they show impressive recovery, reaching $54,428 by year four. That 37% earnings jump is notable and suggests graduates find their footing in the field, though it takes time. Within Michigan, this program sits at the state median for debt but trails most major universities: Michigan State graduates earn $57,000, and even regional schools like Western Michigan clear $53,000.
The $26,000 debt load is reasonable, and the 0.66 debt-to-earnings ratio means graduates aren't drowning financially in that first year. However, starting nearly $5,000 below the national median and $15,000+ behind Michigan State matters if your child has other in-state options. The gap suggests this program may not provide the same recruiting pipeline or alumni network as larger schools.
For families focused purely on cost control, Concordia won't bury students in debt. But if your child can access programs at Central Michigan or Oakland University, those offer substantially higher starting salaries that compound over time. The late-stage earnings growth here is encouraging but doesn't fully close the gap with stronger Michigan alternatives.
Where Concordia University Ann Arbor Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Concordia University Ann Arbor graduates compare to all programs nationally
Concordia University Ann Arbor graduates earn $40k, placing them in the 21th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Michigan
Marketing bachelors's programs at peer institutions in Michigan (31 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Concordia University Ann Arbor | $39,614 | $54,428 | $26,000 | 0.66 |
| Michigan State University | $57,275 | $78,148 | $23,896 | 0.42 |
| Central Michigan University | $55,296 | $69,950 | $27,000 | 0.49 |
| Western Michigan University | $53,081 | $60,095 | $25,750 | 0.49 |
| Oakland University | $50,087 | $63,669 | $25,715 | 0.51 |
| Wayne State University | $47,929 | $54,580 | $24,382 | 0.51 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Michigan
Compare tuition, earnings, and debt across Michigan schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Michigan State University East Lansing | $15,988 | $57,275 | $23,896 |
| Central Michigan University Mount Pleasant | $14,190 | $55,296 | $27,000 |
| Western Michigan University Kalamazoo | $15,298 | $53,081 | $25,750 |
| Oakland University Rochester Hills | $14,694 | $50,087 | $25,715 |
| Wayne State University Detroit | $14,297 | $47,929 | $24,382 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Concordia University Ann Arbor, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 41 graduates with reported earnings and 42 graduates with debt data. Small samples may not be representative.