Analysis
Concordia Ann Arbor's marketing graduates start slower than mostβ$39,614 puts them in the bottom quarter nationallyβbut they show impressive recovery, reaching $54,428 by year four. That 37% earnings jump is notable and suggests graduates find their footing in the field, though it takes time. Within Michigan, this program sits at the state median for debt but trails most major universities: Michigan State graduates earn $57,000, and even regional schools like Western Michigan clear $53,000.
The $26,000 debt load is reasonable, and the 0.66 debt-to-earnings ratio means graduates aren't drowning financially in that first year. However, starting nearly $5,000 below the national median and $15,000+ behind Michigan State matters if your child has other in-state options. The gap suggests this program may not provide the same recruiting pipeline or alumni network as larger schools.
For families focused purely on cost control, Concordia won't bury students in debt. But if your child can access programs at Central Michigan or Oakland University, those offer substantially higher starting salaries that compound over time. The late-stage earnings growth here is encouraging but doesn't fully close the gap with stronger Michigan alternatives.
Where Concordia University Ann Arbor Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Concordia University Ann Arbor graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Concordia University Ann Arbor | $39,614 | $54,428 | +37% |
| Michigan State University | $57,275 | $78,148 | +36% |
| Central Michigan University | $55,296 | $69,950 | +27% |
| University of Michigan-Dearborn | $46,664 | $66,233 | +42% |
| Walsh College | $40,882 | $64,436 | +58% |
Compare to Similar Programs in Michigan
Marketing bachelors's programs at peer institutions in Michigan (31 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $34,200 | $39,614 | $54,428 | $26,000 | 0.66 | |
| $15,988 | $57,275 | $78,148 | $23,896 | 0.42 | |
| $14,190 | $55,296 | $69,950 | $27,000 | 0.49 | |
| $15,298 | $53,081 | $60,095 | $25,750 | 0.49 | |
| $14,694 | $50,087 | $63,669 | $25,715 | 0.51 | |
| $14,297 | $47,929 | $54,580 | $24,382 | 0.51 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Concordia University Ann Arbor, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 41 graduates with reported earnings and 42 graduates with debt data. Small samples may not be representative.