Marketing at Cornerstone University
Bachelor's Degree
Analysis
Cornerstone's marketing graduates start at $42,627—about $2,000 below both state and national medians. That places them in the 40th percentile among Michigan marketing programs, trailing public universities like Michigan State ($57,275) and Central Michigan ($55,296) by substantial margins. The small sample size here (fewer than 30 graduates) means these numbers could shift significantly with more data, but the pattern suggests graduates are entering relatively modest marketing roles rather than high-paying corporate positions.
The debt picture offers some relief: at $21,488, graduates owe roughly $4,000 less than typical Michigan marketing students and $3,000 less than the national average. That lower debt load translates to a manageable debt-to-earnings ratio of 0.50, meaning graduates could theoretically pay off their loans with half their first year's salary. For a program at a 73% acceptance rate serving a meaningful proportion of Pell-eligible students, that accessibility matters.
The fundamental question is whether the earnings gap justifies choosing Cornerstone over Michigan's public universities. Students drawn to the private Christian environment may find the tradeoff worthwhile, especially given the lower debt. But families purely focused on ROI should recognize they're likely sacrificing $10,000-15,000 in starting salary compared to state flagship options—a gap that could widen as larger employers typically offer stronger advancement opportunities.
Where Cornerstone University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Cornerstone University graduates compare to all programs nationally
Cornerstone University graduates earn $43k, placing them in the 37th percentile of all marketing bachelors programs nationally.
Compare to Similar Programs in Michigan
Marketing bachelors's programs at peer institutions in Michigan (31 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Cornerstone University | $42,627 | — | $21,488 | 0.50 |
| Michigan State University | $57,275 | $78,148 | $23,896 | 0.42 |
| Central Michigan University | $55,296 | $69,950 | $27,000 | 0.49 |
| Western Michigan University | $53,081 | $60,095 | $25,750 | 0.49 |
| Oakland University | $50,087 | $63,669 | $25,715 | 0.51 |
| Wayne State University | $47,929 | $54,580 | $24,382 | 0.51 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Michigan
Compare tuition, earnings, and debt across Michigan schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Michigan State University East Lansing | $15,988 | $57,275 | $23,896 |
| Central Michigan University Mount Pleasant | $14,190 | $55,296 | $27,000 |
| Western Michigan University Kalamazoo | $15,298 | $53,081 | $25,750 |
| Oakland University Rochester Hills | $14,694 | $50,087 | $25,715 |
| Wayne State University Detroit | $14,297 | $47,929 | $24,382 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Cornerstone University, approximately 30% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 24 graduates with reported earnings and 24 graduates with debt data. Small samples may not be representative.