Analysis
A debt-to-earnings ratio of 0.61 suggests manageable financing for a marketing degree, though the estimated figures here deserve scrutiny. Based on comparable marketing programs across New York, first-year earnings around $42,000 align with the state median—but this puts Daemen's program roughly $15,000 below what graduates from Syracuse or Fordham typically earn in their first year. That gap matters when you're carrying $26,000 in debt, even if the monthly payments remain workable at current income levels.
The challenge is that New York's marketing landscape varies dramatically by institution. Programs at Manhattan University and Siena College produce graduates earning in the high $40,000s, while the state median sits closer to $42,000. Without actual outcomes data from Daemen specifically, you're essentially betting that this program performs at the state average rather than meaningfully above or below it. With 42% of students receiving Pell grants, the school serves many families for whom that distinction matters considerably.
The practical question: can you afford to assume average performance? If the estimates hold true, the debt burden is reasonable and repayment shouldn't dominate your child's early career. But if you have affordable options among New York's stronger-performing marketing programs—particularly those with reported outcomes data—those merit serious consideration for reducing uncertainty about what comes after graduation.
Where Daemen University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $33,724 | $42,381* | — | $26,000* | — | |
| $63,061 | $57,777* | $68,357 | $26,951* | 0.47 | |
| $61,992 | $55,261* | — | $26,933* | 0.49 | |
| $50,850 | $49,398* | $73,714 | $26,000* | 0.53 | |
| $44,405 | $49,312* | $64,500 | $27,000* | 0.55 | |
| $51,424 | $48,509* | $67,096 | $26,000* | 0.54 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Daemen University, approximately 42% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 28 similar programs in NY. Actual outcomes may vary.