Specialized Sales, Merchandising and Marketing Operations at Dominican University
Bachelor's Degree
Analysis
Dominican's marketing program starts slowly but shows real momentum, with earnings jumping 44% by year four to reach $43,058. While first-year earnings of $29,907 lag behind the national median by about $6,000, that's actually middle-of-the-pack for Illinois, where this program tends to pay less than in other states. By year four, graduates are outpacing both state and national benchmarks.
The $27,000 debt load is reasonable and manageable—in line with national norms for this field. That 0.90 debt-to-earnings ratio looks challenging initially, but the earnings trajectory suggests graduates can handle payments once they gain experience. Nearly half of students here receive Pell grants, indicating this program serves students who might not have other pathways to a marketing career.
The major caveat: this data comes from fewer than 30 graduates, so your child's experience could vary significantly. Still, the pattern is encouraging for parents willing to accept a slower start in exchange for solid mid-career prospects. This works best for students who can weather lower initial salaries—perhaps through living at home or having modest expenses—while building the experience that drives those later earnings gains.
Where Dominican University Stands
Earnings vs. debt across all specialized sales, merchandising and marketing operations bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Dominican University graduates compare to all programs nationally
Dominican University graduates earn $30k, placing them in the 21th percentile of all specialized sales, merchandising and marketing operations bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Illinois
Specialized Sales, Merchandising and Marketing Operations bachelors's programs at peer institutions in Illinois (4 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Dominican University | $29,907 | $43,058 | $27,000 | 0.90 |
| National Median | $35,806 | — | $26,750 | 0.75 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Dominican University, approximately 49% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.