Analysis
Duquesne's marketing program delivers above-average outcomes with remarkably low debt—a combination that stands out in Pennsylvania's crowded field of 55 marketing programs. Graduates earn $47,897 in their first year, placing them in the 60th percentile statewide and outperforming both Pennsylvania's median ($46,239) and the national benchmark ($44,728). More importantly, they carry just $27,000 in debt, putting this program in the 5th percentile nationally for debt burden. That 0.56 debt-to-earnings ratio means graduates owe roughly six months' salary, giving them financial breathing room that many marketing graduates don't have.
The earnings trajectory looks solid, with 13% growth to $54,209 by year four. While this won't match Penn's elite $82,553 starting salaries or even Villanova's $69,633, those programs serve different student populations and often come with significantly higher price tags. For a school with a 79% admission rate, Duquesne punches above its weight, delivering outcomes comparable to more selective institutions while maintaining accessibility.
The practical math here favors Duquesne: your child would likely graduate with manageable debt and earnings that compare favorably to most Pennsylvania marketing programs. This is the kind of straightforward value proposition—solid returns without excessive borrowing—that makes post-graduation life considerably easier. For families seeking a reputable private school experience in Pittsburgh without financial strain, this program performs exactly as it should.
Where Duquesne University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Duquesne University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Duquesne University | $47,897 | $54,209 | +13% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Lehigh University | $55,236 | $85,576 | +55% |
| Villanova University | $69,633 | $79,586 | +14% |
| Bucknell University | $70,868 | $71,936 | +2% |
Compare to Similar Programs in Pennsylvania
Marketing bachelors's programs at peer institutions in Pennsylvania (55 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $47,146 | $47,897 | $54,209 | $27,000 | 0.56 | |
| $66,104 | $82,553 | $117,639 | $17,412 | 0.21 | |
| $64,772 | $70,868 | $71,936 | $26,000 | 0.37 | |
| $64,701 | $69,633 | $79,586 | $26,962 | 0.39 | |
| $60,663 | $57,838 | $68,543 | $27,000 | 0.47 | |
| $62,180 | $55,236 | $85,576 | $20,534 | 0.37 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Duquesne University, approximately 18% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 125 graduates with reported earnings and 121 graduates with debt data. Small samples may not be representative.