General Sales, Merchandising at East Carolina University
Bachelor's Degree
Analysis
East Carolina's sales and merchandising program produces surprisingly low debt loads—just $18,750 compared to the national median of $24,649—giving graduates a manageable debt-to-earnings ratio of 0.36. First-year earnings of $52,684 land near the national median but rank in the 60th percentile among North Carolina programs, suggesting this is a competitive in-state option for students interested in sales careers.
The real advantage here is graduating with roughly $6,000 less debt than typical sales program graduates nationally while earning similar starting salaries. That translates to lower monthly payments and more financial flexibility early in your career. However, the small sample size (under 30 graduates) means these numbers could shift significantly year to year, and there's only one other comparable program in North Carolina to benchmark against.
For North Carolina families looking at sales and merchandising programs, this represents a solid value play—competitive earnings with notably lighter debt burden. The 90% admission rate makes it accessible, though the limited sample means you should verify current graduate outcomes directly with the department before committing.
Where East Carolina University Stands
Earnings vs. debt across all general sales, merchandising bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How East Carolina University graduates compare to all programs nationally
East Carolina University graduates earn $53k, placing them in the 47th percentile of all general sales, merchandising bachelors programs nationally.
Compare to Similar Programs in North Carolina
General Sales, Merchandising bachelors's programs at peer institutions in North Carolina (2 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| East Carolina University | $52,684 | — | $18,750 | 0.36 |
| National Median | $53,448 | — | $24,649 | 0.46 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At East Carolina University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.