Analysis
Eastern University's marketing graduates earn significantly above the national medianβ$51,655 versus $44,728βplacing them in the 82nd percentile nationally. That's a meaningful advantage. Within Pennsylvania, however, the picture is more nuanced. Eastern ranks at the 60th percentile for the state, earning less than graduates from nearby competitors like Drexel and Lehigh, though still comfortably ahead of the statewide median. The debt load of $26,000 matches Pennsylvania's median and sits well below the national average, resulting in a manageable 0.5 debt-to-earnings ratio that most families would find reasonable.
The earnings trajectory looks solid, with income growing 13% to $58,250 by year four. Combined with below-average debt, this creates a practical path to financial stability. Eastern's 94% admission rate and substantial Pell-grant population (36%) suggest the school serves students who might not have access to more selective programs, making these above-average outcomes particularly noteworthy.
The caveat: this data comes from a small sample size, so individual outcomes may vary more than at larger programs. Still, for families seeking a marketing degree without excessive debt, Eastern delivers above-average earnings potential at a manageable cost. Just recognize you're paying for solid performance, not the premium outcomes that Pennsylvania's elite universities command.
Where Eastern University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Eastern University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Eastern University | $51,655 | $58,250 | +13% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Lehigh University | $55,236 | $85,576 | +55% |
| Villanova University | $69,633 | $79,586 | +14% |
| Bucknell University | $70,868 | $71,936 | +2% |
Compare to Similar Programs in Pennsylvania
Marketing bachelors's programs at peer institutions in Pennsylvania (55 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $37,420 | $51,655 | $58,250 | $26,000 | 0.50 | |
| $66,104 | $82,553 | $117,639 | $17,412 | 0.21 | |
| $64,772 | $70,868 | $71,936 | $26,000 | 0.37 | |
| $64,701 | $69,633 | $79,586 | $26,962 | 0.39 | |
| $60,663 | $57,838 | $68,543 | $27,000 | 0.47 | |
| $62,180 | $55,236 | $85,576 | $20,534 | 0.37 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Eastern University, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.