Analysis
Endicott College's marketing program produces graduates earning nearly $50,000 in their first yearβabout $5,200 above the national median and $3,400 above Massachusetts competitors. This puts graduates in the 75th percentile nationally, though in Massachusetts's competitive landscape, it ranks closer to the middle of the pack at the 60th percentile. Still, for a school with a 72% admission rate, these outcomes meaningfully exceed what you'd expect from similarly selective institutions.
The debt picture is notably favorable. At just under $27,000, graduates borrow slightly more than the national median but actually less than the typical Massachusetts marketing major. More importantly, the debt-to-earnings ratio of 0.54 means graduates owe roughly half their first year's salaryβa manageable level that suggests most can comfortably handle loan payments while building their careers. This program ranks in just the 6th percentile nationally for debt burden, indicating it's among the least debt-intensive marketing degrees available.
The gap between Endicott and Massachusetts's elite business schools (Boston College, Bentley) remains substantial, but that's largely a selectivity storyβthose schools draw different applicant pools. For students who fit Endicott's profile, this program delivers solid earning power without burying them in debt, which is the calculation that matters most for typical families.
Where Endicott College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Endicott College graduates compare to all programs nationally
Compare to Similar Programs in Massachusetts
Marketing bachelors's programs at peer institutions in Massachusetts (28 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $39,212 | $49,913 | β | $26,981 | 0.54 | |
| $67,680 | $66,227 | $89,379 | $18,000 | 0.27 | |
| $58,150 | $60,447 | $77,885 | $26,000 | 0.43 | |
| $17,357 | $58,462 | $62,209 | $23,750 | 0.41 | |
| $49,414 | $55,314 | $62,024 | $27,000 | 0.49 | |
| $54,500 | $50,025 | $74,083 | $26,000 | 0.52 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Endicott College, approximately 13% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 64 graduates with reported earnings and 76 graduates with debt data. Small samples may not be representative.