Analysis
Fairfield University's marketing graduates earn well above the national average—landing in the 91st percentile nationally—but there's a puzzling disconnect when you look at Connecticut specifically. At $53,891 in first-year earnings, these graduates trail the state median of $54,809 and earn roughly the same as UConn grads who likely paid significantly less in tuition. With only 7% of students receiving Pell grants, Fairfield serves a predominantly affluent population, yet the salary outcomes don't reflect a premium for the university's private school price tag.
The debt picture tells a more favorable story. At $27,000, graduates carry slightly more than the state median but land in just the 5th percentile nationally for debt—meaning 95% of marketing programs nationwide produce higher debt loads. The 0.50 debt-to-earnings ratio is manageable, and robust 40% earnings growth by year four brings graduates to $75,350, which compares favorably against the field.
For families paying full freight at a selective private university, this presents a question worth examining: why aren't outcomes exceeding in-state public options? If your family qualifies for substantial aid or values Fairfield's smaller class sizes and networking opportunities, the manageable debt makes this workable. But if you're choosing between this and UConn at a fraction of the cost, the salary data suggests similar career trajectories—at least in those crucial early years.
Where Fairfield University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Fairfield University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Fairfield University | $53,891 | $75,350 | +40% |
| University of Connecticut-Avery Point | $54,809 | $74,369 | +36% |
| University of Connecticut-Waterbury Campus | $54,809 | $74,369 | +36% |
| University of Connecticut | $54,809 | $74,369 | +36% |
| University of Connecticut-Stamford | $54,809 | $74,369 | +36% |
Compare to Similar Programs in Connecticut
Marketing bachelors's programs at peer institutions in Connecticut (13 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $56,360 | $53,891 | $75,350 | $27,000 | 0.50 | |
| $17,100 | $54,931 | $47,277 | $28,524 | 0.52 | |
| $17,462 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $20,366 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,462 | $54,809 | $74,369 | $21,889 | 0.40 | |
| $17,452 | $54,809 | $74,369 | $21,889 | 0.40 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Fairfield University, approximately 7% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 106 graduates with reported earnings and 127 graduates with debt data. Small samples may not be representative.