Analysis
A $26,000 debt load against first-year earnings of roughly $42,500 creates a manageable starting point, with borrowers facing annual payments around 6% of income. What makes this harder to evaluate is that both figures come from peer programs across Georgia rather than Fort Valley State's actual outcomes—the graduate sample here is too small for the Department of Education to publish. Still, that 0.62 debt-to-earnings ratio sits comfortably below concerning territory, and the estimated earnings align closely with what other Georgia marketing programs produce at the state median.
The challenge lies in context. Top marketing programs in Georgia—UGA, Georgia College, Kennesaw State—report first-year earnings in the $47,000-$51,000 range, suggesting Fort Valley State's graduates may start $5,000-$9,000 behind their in-state competition. Fort Valley serves a predominantly Pell-eligible student body (72%), so some of that gap reflects the economic barriers students face, not necessarily program quality. But for a family weighing options, it means this degree likely won't provide the immediate financial cushion that flagship programs deliver.
The practical calculation: if your student can keep borrowing near this $26,000 estimate and finds strong career support at Fort Valley, the debt remains serviceable even at these more modest earnings levels. But with limited visibility into this program's specific outcomes and stronger-earning alternatives available across Georgia's public system, you're making a bet with less data than you'd ideally want.
Where Fort Valley State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Georgia
Marketing bachelors's programs at peer institutions in Georgia (26 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $5,392 | $42,494* | — | $26,194* | — | |
| $11,180 | $51,951* | $66,940 | $20,000* | 0.38 | |
| $8,998 | $49,540* | $58,977 | $24,000* | 0.48 | |
| $8,122 | $49,144* | $44,873 | $27,000* | 0.55 | |
| $5,786 | $47,158* | $55,121 | $25,198* | 0.53 | |
| $5,905 | $46,640* | $54,454 | $25,762* | 0.55 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Fort Valley State University, approximately 72% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 16 similar programs in GA. Actual outcomes may vary.