Marketing at Augusta University
Bachelor's Degree
Analysis
Augusta University's marketing program graduates start strong at $49,144—outearning 71% of marketing programs nationally and 60% of those in Georgia. That initial salary beats the national median by nearly $5,000 and surpasses most Georgia programs except UGA and Georgia College. The $27,000 median debt sits well below both national and state averages, creating a manageable 0.55 debt-to-income ratio that's better than most business degrees.
The catch is what happens next: by year four, median earnings drop to $44,873, a 9% decline that reverses the strong start. This pattern suggests graduates may be taking entry-level marketing coordinator roles that don't advance quickly, or perhaps some leave the field. Still, even with this dip, four-year earnings remain roughly on par with the national median for marketing programs.
For in-state families, Augusta represents solid value—accessible admissions, reasonable debt, and first-year earnings that compete with larger Georgia schools. The early salary advantage gives graduates breathing room to establish themselves, even if career progression requires strategic job changes down the line. Just set realistic expectations about needing to actively manage career growth rather than counting on automatic advancement.
Where Augusta University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Augusta University graduates compare to all programs nationally
Augusta University graduates earn $49k, placing them in the 71th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Georgia
Marketing bachelors's programs at peer institutions in Georgia (26 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Augusta University | $49,144 | $44,873 | $27,000 | 0.55 |
| University of Georgia | $51,951 | $66,940 | $20,000 | 0.38 |
| Georgia College & State University | $49,540 | $58,977 | $24,000 | 0.48 |
| Kennesaw State University | $47,158 | $55,121 | $25,198 | 0.53 |
| Georgia Southern University | $46,640 | $54,454 | $25,762 | 0.55 |
| Berry College | $45,374 | $42,791 | $26,000 | 0.57 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Georgia
Compare tuition, earnings, and debt across Georgia schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Georgia Athens | $11,180 | $51,951 | $20,000 |
| Georgia College & State University Milledgeville | $8,998 | $49,540 | $24,000 |
| Kennesaw State University Kennesaw | $5,786 | $47,158 | $25,198 |
| Georgia Southern University Statesboro | $5,905 | $46,640 | $25,762 |
| Berry College Mount Berry | $40,416 | $45,374 | $26,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Augusta University, approximately 38% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 33 graduates with reported earnings and 32 graduates with debt data. Small samples may not be representative.