Analysis
Augusta University's marketing program graduates start strong at $49,144βoutearning 71% of marketing programs nationally and 60% of those in Georgia. That initial salary beats the national median by nearly $5,000 and surpasses most Georgia programs except UGA and Georgia College. The $27,000 median debt sits well below both national and state averages, creating a manageable 0.55 debt-to-income ratio that's better than most business degrees.
The catch is what happens next: by year four, median earnings drop to $44,873, a 9% decline that reverses the strong start. This pattern suggests graduates may be taking entry-level marketing coordinator roles that don't advance quickly, or perhaps some leave the field. Still, even with this dip, four-year earnings remain roughly on par with the national median for marketing programs.
For in-state families, Augusta represents solid valueβaccessible admissions, reasonable debt, and first-year earnings that compete with larger Georgia schools. The early salary advantage gives graduates breathing room to establish themselves, even if career progression requires strategic job changes down the line. Just set realistic expectations about needing to actively manage career growth rather than counting on automatic advancement.
Where Augusta University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Augusta University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Augusta University | $49,144 | $44,873 | -9% |
| University of Georgia | $51,951 | $66,940 | +29% |
| Georgia State University | $40,414 | $59,099 | +46% |
| Georgia College & State University | $49,540 | $58,977 | +19% |
| Kennesaw State University | $47,158 | $55,121 | +17% |
Compare to Similar Programs in Georgia
Marketing bachelors's programs at peer institutions in Georgia (26 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $8,122 | $49,144 | $44,873 | $27,000 | 0.55 | |
| $11,180 | $51,951 | $66,940 | $20,000 | 0.38 | |
| $8,998 | $49,540 | $58,977 | $24,000 | 0.48 | |
| $5,786 | $47,158 | $55,121 | $25,198 | 0.53 | |
| $5,905 | $46,640 | $54,454 | $25,762 | 0.55 | |
| $40,416 | $45,374 | $42,791 | $26,000 | 0.57 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Augusta University, approximately 38% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 33 graduates with reported earnings and 32 graduates with debt data. Small samples may not be representative.