Marketing at Georgia College & State University
Bachelor's Degree
Analysis
Georgia College & State University's marketing program delivers earnings that outpace most competitors in the state—graduates earn more in their first year than the median graduate from UGA makes, placing this program in the 60th percentile statewide. That's particularly impressive given the university's 88% admission rate and modest SAT profile, suggesting the program itself adds substantial value beyond selectivity.
The numbers tell a practical story: first-year earnings of $49,540 against $24,000 in debt means graduates typically owe less than half their starting salary, a manageable ratio that compares favorably to typical marketing programs nationally. Earnings growth to nearly $59,000 by year four demonstrates career momentum rather than stagnation. While the debt level sits near the national median for marketing programs, it's actually below Georgia's state median of $26,000, meaning students here are borrowing less than peers at many competing schools while earning more.
For families weighing Georgia's public universities, this program punches above its weight class. It costs less than most alternatives in the state while delivering outcomes that rival or exceed programs at more selective institutions. That combination of lower debt and higher-than-average earnings makes it a smart choice for students who want strong career prospects without the premium price tag of Georgia's flagship schools.
Where Georgia College & State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Georgia College & State University graduates compare to all programs nationally
Georgia College & State University graduates earn $50k, placing them in the 73th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Georgia
Marketing bachelors's programs at peer institutions in Georgia (26 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Georgia College & State University | $49,540 | $58,977 | $24,000 | 0.48 |
| University of Georgia | $51,951 | $66,940 | $20,000 | 0.38 |
| Augusta University | $49,144 | $44,873 | $27,000 | 0.55 |
| Kennesaw State University | $47,158 | $55,121 | $25,198 | 0.53 |
| Georgia Southern University | $46,640 | $54,454 | $25,762 | 0.55 |
| Berry College | $45,374 | $42,791 | $26,000 | 0.57 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Georgia
Compare tuition, earnings, and debt across Georgia schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Georgia Athens | $11,180 | $51,951 | $20,000 |
| Augusta University Augusta | $8,122 | $49,144 | $27,000 |
| Kennesaw State University Kennesaw | $5,786 | $47,158 | $25,198 |
| Georgia Southern University Statesboro | $5,905 | $46,640 | $25,762 |
| Berry College Mount Berry | $40,416 | $45,374 | $26,000 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Georgia College & State University, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 143 graduates with reported earnings and 91 graduates with debt data. Small samples may not be representative.