Analysis
Berry College's marketing program shows modest first-year earnings of $45,374—slightly above national and state medians—but the small graduate cohort (under 30 students) means these numbers could shift significantly with just a few data points. More concerning than the sample size is the trajectory: earnings actually decline 6% by year four, dropping to $42,791. While this could reflect a few graduates pursuing graduate school or career changes, it's worth noting that most marketing programs see steady earnings growth in those crucial early career years.
The debt picture is relatively manageable at $26,000, putting graduates just over half a year's salary in the hole. This is better than many programs, though it doesn't fully compensate for earnings that lag behind Georgia's stronger marketing programs. The University of Georgia's marketing graduates earn $51,951 annually—about $6,600 more than Berry's first-year figure and nearly $10,000 more than Berry's fourth-year number. Even regional state schools like Kennesaw State and Georgia Southern show stronger outcomes.
For families considering Berry's $51,000 sticker price, the value calculation depends heavily on net cost after aid. If your student qualifies for Berry's generous work program (students can work on campus to offset costs), the math improves considerably. But at full price against in-state alternatives that cost less and show stronger earnings trajectories, this program faces a steep value challenge.
Where Berry College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Berry College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Berry College | $45,374 | $42,791 | -6% |
| University of Georgia | $51,951 | $66,940 | +29% |
| Georgia State University | $40,414 | $59,099 | +46% |
| Georgia College & State University | $49,540 | $58,977 | +19% |
| Kennesaw State University | $47,158 | $55,121 | +17% |
Compare to Similar Programs in Georgia
Marketing bachelors's programs at peer institutions in Georgia (26 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $40,416 | $45,374 | $42,791 | $26,000 | 0.57 | |
| $11,180 | $51,951 | $66,940 | $20,000 | 0.38 | |
| $8,998 | $49,540 | $58,977 | $24,000 | 0.48 | |
| $8,122 | $49,144 | $44,873 | $27,000 | 0.55 | |
| $5,786 | $47,158 | $55,121 | $25,198 | 0.53 | |
| $5,905 | $46,640 | $54,454 | $25,762 | 0.55 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Berry College, approximately 24% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 21 graduates with reported earnings and 19 graduates with debt data. Small samples may not be representative.