Marketing at Kennesaw State University

Kennesaw State delivers solid returns for marketing majors while keeping debt manageable—a combination that outperforms most Georgia schools and beats national averages by a comfortable margin. At $47,158 first-year, graduates earn $4,600 more than the typical marketing grad in Georgia and about $2,400 above the national median. The program ranks in the 60th percentile statewide, placing it above Berry College and approaching the earnings of Georgia Southern grads.

The debt picture strengthens the value case. With $25,198 in typical borrowing—right at the state median but slightly above national figures—graduates face a debt-to-earnings ratio of 0.53, meaning they owe roughly half their first-year salary. That's manageable territory for a business degree, and earnings climb 17% by year four to $55,121, improving the financial outlook considerably. The robust sample size (over 100 graduates tracked) means these numbers reliably reflect typical outcomes.

For Georgia families, this represents a practical path into marketing careers without the premium price or admission selectivity of UGA. You're getting competitive preparation at a more accessible institution, with graduates landing squarely in the employable middle of the field rather than struggling at the bottom of the earnings distribution.