Analysis
John Carroll's marketing program outperforms most competitors on the metric that matters most: manageable debt. At $27,000, graduates carry barely more than the national median despite attending a private university, placing them in the 5th percentile nationally for debt burden. Combined with first-year earnings of $48,890, these graduates face one of the more favorable debt-to-income ratios you'll find in marketing programs.
The earnings trajectory tells an encouraging story. Starting above both state and national medians, graduates see 24% income growth by year four, reaching $60,780โa solid middle-class income that puts them within striking distance of Ohio's top programs. While they trail Miami University and Ohio State initially, the gap matters less when you're not drowning in loan payments. Among Ohio's 51 marketing programs, this ranks in the 60th percentile, which means better than most public alternatives.
The real advantage here is financial flexibility early in your career. That $27,000 debt load translates to roughly $300 monthly payments instead of $500+, freeing up cash for everything from building an emergency fund to taking career risks. For families concerned about private school costs, John Carroll manages to deliver private university benefits without the crushing debt that typically comes with them.
Where John Carroll University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How John Carroll University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| John Carroll University | $48,890 | $60,780 | +24% |
| Miami University-Oxford | $59,043 | $75,634 | +28% |
| Ohio State University-Main Campus | $56,465 | $69,870 | +24% |
| University of Dayton | $54,504 | $69,513 | +28% |
| Bowling Green State University-Main Campus | $47,272 | $64,541 | +37% |
Compare to Similar Programs in Ohio
Marketing bachelors's programs at peer institutions in Ohio (51 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $49,100 | $48,890 | $60,780 | $27,000 | 0.55 | |
| $17,809 | $59,043 | $75,634 | $21,963 | 0.37 | |
| $12,859 | $56,465 | $69,870 | $21,198 | 0.38 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| $6,178 | $55,022 | $64,113 | $25,000 | 0.45 | |
| National Median | โ | $44,728 | โ | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At John Carroll University, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 89 graduates with reported earnings and 95 graduates with debt data. Small samples may not be representative.