Median Earnings (1yr)
$27,168
5th percentile
Median Debt
$27,000
1% above national median

Analysis

Johnson & Wales University's online marketing operations program starts graduates at just $27,168—24% below the national median for this degree and barely above poverty-level wages in many markets. That $27,000 in debt essentially equals a full year's starting salary, which means graduates face immediate financial strain while trying to launch their careers.

The good news is that earnings jump 61% by year four, reaching $43,692, which finally brings graduates above the national median. This suggests the program may provide skills that take time to monetize, or that graduates need to "pay their dues" in entry-level roles before seeing meaningful income. Within Rhode Island's limited market (only three schools offer this program), this ranks at the 60th percentile—middle of the pack locally, but remember that the state benchmark itself sits at the bottom nationally.

For families considering this $27,000 investment, understand you're banking on a four-year trajectory rather than immediate return. Your child will likely struggle financially in those first years, potentially needing family support to manage loan payments on a $27,000 salary. If they can weather that difficult start and leverage the degree into management or sales roles, the math eventually works. But if immediate earning power matters—or if supporting them through lean early years isn't feasible—consider whether in-person marketing programs elsewhere might offer better starting outcomes.

Where Johnson & Wales University-Online Stands

Earnings vs. debt across all specialized sales, merchandising and marketing operations bachelors's programs nationally

Earnings Distribution

How Johnson & Wales University-Online graduates compare to all programs nationally

Earnings Over Time

How earnings evolve from 1 year to 4 years after graduation

School1 Year4 YearsGrowth
Johnson & Wales University-Online$27,168$43,692+61%
Saint Joseph's University - Philadelphia$56,794$71,451+26%
Marist University$47,137$68,549+45%
Northwood University$64,100$65,717+3%
Johnson & Wales University-Providence$27,168$43,692+61%

Compare to Similar Programs in Rhode Island

Specialized Sales, Merchandising and Marketing Operations bachelors's programs at peer institutions in Rhode Island (3 total in state)

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SchoolIn-State TuitionEarnings (1yr)Earnings (4yr)Median DebtDebt/Earnings
Johnson & Wales University-OnlineProvidence$13,365$27,168$43,692$27,0000.99
Johnson & Wales University-ProvidenceProvidence$40,408$27,168$43,692$27,0000.99
National Median—$35,806—$26,7500.75

Career Paths

Occupations commonly associated with specialized sales, merchandising and marketing operations graduates

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660/yrJobs growth:Bachelor's degree

Models

Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments. May pose for photos to be used in magazines or advertisements. May pose as subject for paintings, sculptures, and other types of artistic expression.

$89,990/yrJobs growth:No formal educational credential

Securities, Commodities, and Financial Services Sales Agents

Buy and sell securities or commodities in investment and trading firms, or provide financial services to businesses and individuals. May advise customers about stocks, bonds, mutual funds, commodities, and market conditions.

$78,140/yrJobs growth:Bachelor's degree

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950/yrJobs growth:Bachelor's degree

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950/yrJobs growth:Bachelor's degree

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Merchandise Displayers and Window Trimmers

Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Johnson & Wales University-Online, approximately 36% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Sample Size: Based on 164 graduates with reported earnings and 177 graduates with debt data. Small samples may not be representative.