Analysis
A $26,000 debt load for first-year earnings around $42,000 creates a manageable but tight financial start. Marketing programs across New York typically produce similar outcomes, with median earnings at $42,381—the figure used here to estimate Keuka's outcomes. That debt-to-earnings ratio of 0.61 sits in workable territory, though you'd want your child living frugally that first year while payments ramp up.
The challenge is that Keuka's outcomes aren't formally tracked due to small graduate cohorts, so we're relying on what comparable New York marketing programs produce. The state's top performers—Syracuse at $58,000, Fordham at $55,000—show there's a wide range in what marketing degrees deliver, even within the same state. With Keuka's 94% admission rate and mid-range academic profile, it's unlikely to compete with those outcomes. The national median of $44,728 suggests peer programs elsewhere might offer slightly better earnings prospects, though the debt estimate here runs close to the national typical of $24,267.
For families considering Keuka specifically, the core question is whether the college's environment and support justify borrowing at the state median level when outcomes remain uncertain. If your child thrives in smaller settings and needs accessible admission, this could work—just know you're betting on an estimated financial picture, not proven results from this campus.
Where Keuka College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in New York
Marketing bachelors's programs at peer institutions in New York (44 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $38,000 | $42,381* | — | $26,000* | — | |
| $63,061 | $57,777* | $68,357 | $26,951* | 0.47 | |
| $61,992 | $55,261* | — | $26,933* | 0.49 | |
| $50,850 | $49,398* | $73,714 | $26,000* | 0.53 | |
| $44,405 | $49,312* | $64,500 | $27,000* | 0.55 | |
| $51,424 | $48,509* | $67,096 | $26,000* | 0.54 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Keuka College, approximately 44% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 28 similar programs in NY. Actual outcomes may vary.