Marketing at King's College

King's College marketing graduates start below both national and state medians—earning $40,666 in their first year compared to $44,728 nationally and $46,239 across Pennsylvania. At the 40th percentile statewide, this program sits firmly in the bottom half of Pennsylvania's 55 marketing programs, trailing not just elite schools like Penn and Villanova but also more direct competitors like Drexel. The debt burden of $26,775 is reasonable and among the lowest nationally (16th percentile), which partially offsets the lower starting salaries.

The saving grace here is strong earnings growth: graduates see a 34% jump to $54,391 by year four, eventually surpassing both national and state medians. This trajectory suggests the program may prepare students for career advancement even if initial job placement lags behind competitors. The debt-to-earnings ratio of 0.66 is manageable, meaning graduates should be able to handle their loans without severe financial strain.

For families considering this program, understand you're paying similar tuition (based on the debt) for below-average outcomes compared to other Pennsylvania marketing programs. If your child has the grades for more selective Pennsylvania options—even mid-tier state schools—those typically deliver better initial placement. King's works best for students who need the 93% admission rate as an access point to a bachelor's degree and are comfortable with a slower financial start in exchange for eventual earnings growth.