Analysis
La Roche's marketing graduates start significantly behind their Pennsylvania peers—earning $37,833 in year one versus the state median of $46,239—but show impressive momentum with 28% earnings growth by year four. That trajectory brings them to $48,588, which actually surpasses the national median for marketing programs and narrows the gap with Pennsylvania's median considerably. Among PA marketing programs, this ranks in the 25th percentile for early earnings, placing it in the bottom quarter of the state's 55 programs.
The debt picture is reasonable: $25,500 sits just below Pennsylvania's median and translates to a manageable debt-to-earnings ratio of 0.67. This isn't the crushing burden some programs carry. However, the starting salary gap matters—graduates at top PA programs like Drexel or Lehigh earn $20,000+ more right out of the gate, which creates substantially different financial runways for early-career expenses and goals.
The value proposition here depends on cost. If your child is getting substantial financial aid that reduces debt below $20,000, the strong earnings growth makes this workable. But at full freight, paying for outcomes in the bottom quarter of Pennsylvania marketing programs is a tough sell when state schools likely offer better value. The career trajectory is encouraging, but the starting point puts graduates at a real disadvantage compared to most Pennsylvania alternatives.
Where La Roche University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How La Roche University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| La Roche University | $37,833 | $48,588 | +28% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Lehigh University | $55,236 | $85,576 | +55% |
| Villanova University | $69,633 | $79,586 | +14% |
| Bucknell University | $70,868 | $71,936 | +2% |
Compare to Similar Programs in Pennsylvania
Marketing bachelors's programs at peer institutions in Pennsylvania (55 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $33,120 | $37,833 | $48,588 | $25,500 | 0.67 | |
| $66,104 | $82,553 | $117,639 | $17,412 | 0.21 | |
| $64,772 | $70,868 | $71,936 | $26,000 | 0.37 | |
| $64,701 | $69,633 | $79,586 | $26,962 | 0.39 | |
| $60,663 | $57,838 | $68,543 | $27,000 | 0.47 | |
| $62,180 | $55,236 | $85,576 | $20,534 | 0.37 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At La Roche University, approximately 14% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 40 graduates with reported earnings and 39 graduates with debt data. Small samples may not be representative.