Marketing at Lasell University

Lasell University's marketing graduates earn $41,450 in their first year—about $5,000 below the Massachusetts median and $3,300 below the national average. While this lands at exactly the state median for debt ($26,500), the earnings lag is meaningful when you consider that Boston-area employers typically pay premium wages. Among the 28 Massachusetts schools offering marketing degrees, stronger programs at UMass-Amherst and even mid-tier options like Assumption deliver substantially higher starting salaries.

The debt-to-earnings ratio of 0.64 isn't alarming on its own, but context matters. Your child would be borrowing typical amounts to earn below-average wages in an expensive metro area. With an 82% admission rate, Lasell isn't significantly more selective than state schools that produce better financial outcomes. The 29th national percentile ranking suggests this program struggles to differentiate itself even against less competitive markets outside Massachusetts.

For a marketing degree in the Boston area, this represents a below-average return. Unless your child has compelling reasons to attend—strong campus fit, specific faculty connections, or substantial merit aid—they'd likely see better financial outcomes at UMass or other state universities that combine lower in-state tuition with higher graduate earnings.