Specialized Sales, Merchandising and Marketing Operations at Long Island University
Bachelor's Degree
liu.eduBased on U.S. Department of Education data (October 2025 release). Some figures are estimates based on similar programs — see details below.
Analysis
Long Island University charges an estimated $27,000 in debt for a specialized marketing bachelor's degree that, based on comparable New York programs, leads to first-year earnings around $35,700. That debt load isn't catastrophic—it's roughly in line with the $26,000 median for similar programs nationally—but the earnings figure places this program squarely in the middle of New York's pack, well behind what graduates from Marist ($47,100) or FIT ($42,700) typically earn.
The 0.76 debt-to-earnings ratio suggests manageable monthly payments, but context matters here. New York has only eight programs in this specialized field, and the state median earnings match the national figure almost exactly at $35,700. That means graduates aren't benefiting from a premium for working in one of the country's most expensive metro areas. When your first-year salary barely exceeds $35,000 in a region where studio apartments can run $2,000+ per month, the math gets tight quickly, even with reasonable debt levels.
Given LIU's 90% admission rate and the availability of stronger-earning programs at similar price points in New York, parents should ask pointed questions about what distinguishes this program's career outcomes. The estimates here suggest a typical result for the field—neither a red flag nor a standout opportunity—but without actual outcome data from LIU itself, you're betting on an average outcome in a competitive market where some schools are clearly delivering better returns.
Where Long Island University Stands
Earnings vs. debt across all specialized sales, merchandising and marketing operations bachelors's programs nationally
Compare to Similar Programs in New York
Specialized Sales, Merchandising and Marketing Operations bachelors's programs at peer institutions in New York (8 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $41,642 | $35,708* | — | $27,000* | — | |
| $46,140 | $47,137* | $68,549 | $25,000* | 0.53 | |
| $6,170 | $42,717* | $60,232 | $21,500* | 0.50 | |
| $31,950 | $35,708* | $54,863 | $27,000* | 0.76 | |
| $28,600 | $33,740* | $37,537 | $37,500* | 1.11 | |
| $7,332 | $27,276* | — | —* | — | |
| National Median | — | $35,806* | — | $26,750* | 0.75 |
Career Paths
Occupations commonly associated with specialized sales, merchandising and marketing operations graduates
Marketing Managers
Models
Securities, Commodities, and Financial Services Sales Agents
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Merchandise Displayers and Window Trimmers
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Long Island University, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 5 similar programs in NY. Actual outcomes may vary.