Analysis
The earnings trajectory here tells an important story: while comparable Louisiana marketing programs suggest graduates start around $37,667, by year four McNeese graduates are earning $40,923—roughly in line with state averages but trailing the national median of $44,728 by nearly $4,000. That gap matters when you're comparing this to what marketing grads earn nationally, though the estimated debt of $22,263 is slightly below both state and national norms.
The debt-to-earnings ratio of 0.59 suggests manageable repayment in the first year, and the trajectory from year one to year four shows steady if unspectacular growth. What's harder to assess is whether McNeese specifically prepares students differently than other Louisiana programs—these estimates are drawn from peer schools across the state, so they reflect the typical Louisiana marketing graduate experience rather than anything unique to McNeese. The school's 31% Pell population suggests it serves students who need college to pay off, and by that measure, the numbers aren't alarming.
The real question is whether Louisiana's marketing job market—which appears to pay about 16% less than the national average—limits long-term potential. If your child is committed to staying in Louisiana and building a career there, these estimated outcomes suggest a reasonable if modest start. If they're open to relocating after graduation, understand that they'd be competing with graduates from programs that typically launch careers at higher salary levels.
Where McNeese State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| McNeese State University | — | $40,923 | — |
| Tulane University of Louisiana | $61,413 | $69,685 | +13% |
| Louisiana State University and Agricultural & Mechanical College | $40,219 | $57,006 | +42% |
| Nicholls State University | $33,229 | $49,497 | +49% |
| Southeastern Louisiana University | $40,650 | $46,308 | +14% |
Compare to Similar Programs in Louisiana
Marketing bachelors's programs at peer institutions in Louisiana (15 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $8,460 | $37,667* | $40,923 | $22,263* | — | |
| $65,538 | $61,413* | $69,685 | $19,500* | 0.32 | |
| $9,190 | $43,652* | — | $20,500* | 0.47 | |
| $9,940 | $40,750* | $32,124 | $29,750* | 0.73 | |
| — | $40,750* | — | —* | — | |
| $8,373 | $40,650* | $46,308 | $21,500* | 0.53 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At McNeese State University, approximately 31% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 12 similar programs in LA. Actual outcomes may vary.