Marketing at Tulane University of Louisiana
Bachelor's Degree
Analysis
Tulane's marketing program dramatically outperforms Louisiana competition, with first-year graduates earning $61,413—more than $20,000 above every other program in the state, including LSU. This 95th percentile placement both nationally and statewide reflects the university's elite reputation and New Orleans business connections, though the $19,500 debt load sits higher than the Louisiana median.
The debt burden deserves attention but remains manageable at 32% of first-year earnings, well below the concerning 1:1 threshold. More importantly, graduates see steady income growth, reaching nearly $70,000 by year four. For a selective private university (15% admission rate), this debt level is relatively restrained—many comparable institutions leave students with far heavier loads.
The value equation here is clear: you're paying a premium for a Tulane degree, but the earnings justify it. While Louisiana families might balk at private school tuition versus in-state LSU options, the $20,000+ annual earnings advantage quickly closes any gap. This program delivers both immediate earning power and a strong trajectory, making it one of the state's best marketing degrees by a significant margin.
Where Tulane University of Louisiana Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How Tulane University of Louisiana graduates compare to all programs nationally
Tulane University of Louisiana graduates earn $61k, placing them in the 95th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in Louisiana
Marketing bachelors's programs at peer institutions in Louisiana (15 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| Tulane University of Louisiana | $61,413 | $69,685 | $19,500 | 0.32 |
| University of Louisiana at Monroe | $43,652 | — | $20,500 | 0.47 |
| Southern University and A & M College | $40,750 | $32,124 | $29,750 | 0.73 |
| Southern University Law Center | $40,750 | — | — | — |
| Southeastern Louisiana University | $40,650 | $46,308 | $21,500 | 0.53 |
| Louisiana State University and Agricultural & Mechanical College | $40,219 | $57,006 | $21,500 | 0.53 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Louisiana
Compare tuition, earnings, and debt across Louisiana schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| University of Louisiana at Monroe Monroe | $9,190 | $43,652 | $20,500 |
| Southern University and A & M College Baton Rouge | $9,940 | $40,750 | $29,750 |
| Southern University Law Center Baton Rouge | — | $40,750 | — |
| Southeastern Louisiana University Hammond | $8,373 | $40,650 | $21,500 |
| Louisiana State University and Agricultural & Mechanical College Baton Rouge | $11,954 | $40,219 | $21,500 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Tulane University of Louisiana, approximately 9% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 76 graduates with reported earnings and 74 graduates with debt data. Small samples may not be representative.