Marketing at University of Louisiana at Monroe
Bachelor's Degree
Analysis
ULM's marketing program costs graduates about half a year's salary in debt—a reasonable burden that beats both the national average and what most Louisiana marketing programs require. While first-year earnings of $43,652 trail the national median slightly, they exceed the Louisiana median by $6,000, placing this program in the 60th percentile statewide. That state context matters: for Louisiana families keeping their student in-state for tuition savings, this represents a solid middle-tier option that outperforms 60% of alternatives without the debt load of pricier programs.
The caution here is the small sample size—fewer than 30 recent graduates means these numbers could shift dramatically year to year. This also makes it harder to assess longer-term earnings trajectories or whether graduates consistently secure marketing positions versus general business roles. The $20,500 debt figure sits in the 80th percentile nationally, meaning most programs nationwide burden students with less debt, though this is offset by lower tuition costs at regional public universities.
For families weighing Louisiana options, ULM delivers better-than-state-average outcomes at a manageable debt level. It's not competing with Tulane's $61,000 earnings, but it's holding its own against LSU and other state schools while keeping debt reasonable. Just recognize the data limitations before banking on these specific numbers.
Where University of Louisiana at Monroe Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of Louisiana at Monroe graduates compare to all programs nationally
University of Louisiana at Monroe graduates earn $44k, placing them in the 43th percentile of all marketing bachelors programs nationally.
Compare to Similar Programs in Louisiana
Marketing bachelors's programs at peer institutions in Louisiana (15 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of Louisiana at Monroe | $43,652 | — | $20,500 | 0.47 |
| Tulane University of Louisiana | $61,413 | $69,685 | $19,500 | 0.32 |
| Southern University and A & M College | $40,750 | $32,124 | $29,750 | 0.73 |
| Southern University Law Center | $40,750 | — | — | — |
| Southeastern Louisiana University | $40,650 | $46,308 | $21,500 | 0.53 |
| Louisiana State University and Agricultural & Mechanical College | $40,219 | $57,006 | $21,500 | 0.53 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in Louisiana
Compare tuition, earnings, and debt across Louisiana schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Tulane University of Louisiana New Orleans | $65,538 | $61,413 | $19,500 |
| Southern University and A & M College Baton Rouge | $9,940 | $40,750 | $29,750 |
| Southern University Law Center Baton Rouge | — | $40,750 | — |
| Southeastern Louisiana University Hammond | $8,373 | $40,650 | $21,500 |
| Louisiana State University and Agricultural & Mechanical College Baton Rouge | $11,954 | $40,219 | $21,500 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Louisiana at Monroe, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 17 graduates with reported earnings and 23 graduates with debt data. Small samples may not be representative.