Analysis
ULM's marketing program costs graduates about half a year's salary in debtβa reasonable burden that beats both the national average and what most Louisiana marketing programs require. While first-year earnings of $43,652 trail the national median slightly, they exceed the Louisiana median by $6,000, placing this program in the 60th percentile statewide. That state context matters: for Louisiana families keeping their student in-state for tuition savings, this represents a solid middle-tier option that outperforms 60% of alternatives without the debt load of pricier programs.
The caution here is the small sample sizeβfewer than 30 recent graduates means these numbers could shift dramatically year to year. This also makes it harder to assess longer-term earnings trajectories or whether graduates consistently secure marketing positions versus general business roles. The $20,500 debt figure sits in the 80th percentile nationally, meaning most programs nationwide burden students with less debt, though this is offset by lower tuition costs at regional public universities.
For families weighing Louisiana options, ULM delivers better-than-state-average outcomes at a manageable debt level. It's not competing with Tulane's $61,000 earnings, but it's holding its own against LSU and other state schools while keeping debt reasonable. Just recognize the data limitations before banking on these specific numbers.
Where University of Louisiana at Monroe Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How University of Louisiana at Monroe graduates compare to all programs nationally
Compare to Similar Programs in Louisiana
Marketing bachelors's programs at peer institutions in Louisiana (15 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,190 | $43,652 | β | $20,500 | 0.47 | |
| $65,538 | $61,413 | $69,685 | $19,500 | 0.32 | |
| $9,940 | $40,750 | $32,124 | $29,750 | 0.73 | |
| β | $40,750 | β | β | β | |
| $8,373 | $40,650 | $46,308 | $21,500 | 0.53 | |
| $11,954 | $40,219 | $57,006 | $21,500 | 0.53 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of Louisiana at Monroe, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 17 graduates with reported earnings and 23 graduates with debt data. Small samples may not be representative.