Analysis
This program's $40,750 first-year earnings figure sits right in the middle of Louisiana's marketing landscapeβbetter than the state median but trailing Tulane's $61,413 by a significant margin. The estimated $22,263 debt burden, derived from comparable programs at similar Louisiana institutions, yields a manageable 0.55 debt-to-earnings ratio. That means graduates could reasonably expect to pay off their loans within a few years if they prioritize it, which is better than many bachelor's programs across other fields.
The challenge lies in the national comparison, where this program lands at just the 25th percentile for marketing graduates nationwide. While $40,750 provides a solid starting point in Louisiana's lower cost-of-living environment, it lags the national marketing median of $44,728. However, the estimated debt load also runs about $2,000 below the national average, which partially offsets the earnings gap.
For a child committed to staying in Louisiana after graduation, these numbers workβthe debt is reasonable and the earnings are competitive within the state. But if they're eyeing marketing opportunities in higher-cost markets like Atlanta or Dallas, they'll be starting from a disadvantage compared to peers from programs producing stronger national outcomes. The key question is whether Louisiana's job market aligns with their career goals.
Where Southern University Law Center Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Southern University Law Center graduates compare to all programs nationally
Compare to Similar Programs in Louisiana
Marketing bachelors's programs at peer institutions in Louisiana (15 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| β | $40,750 | β | $22,263* | β | |
| $65,538 | $61,413 | $69,685 | $19,500* | 0.32 | |
| $9,190 | $43,652 | β | $20,500* | 0.47 | |
| $9,940 | $40,750 | $32,124 | $29,750* | 0.73 | |
| $8,373 | $40,650 | $46,308 | $21,500* | 0.53 | |
| $11,954 | $40,219 | $57,006 | $21,500* | 0.53 | |
| National Median | β | $44,728 | β | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.