Specialized Sales, Merchandising and Marketing Operations at Meredith College
Bachelor's Degree
meredith.eduAnalysis
With only a handful of graduates reporting, Meredith's marketing program shows numbers that beat both national and North Carolina medians—but the small sample size means one exceptional graduate could be skewing the picture either way. The first-year salary of $37,787 edges above the $35,806 national median and substantially outpaces the $32,478 state median. More encouraging is the 22% earnings growth by year four, reaching $46,037, suggesting graduates aren't hitting an immediate ceiling. The $26,000 debt load sits right at national norms and creates a manageable 0.69 debt-to-earnings ratio.
The catch is that "specialized marketing operations" is already a niche program with just 102 schools nationwide offering it, and only four in North Carolina. This limited data makes it tough to draw firm conclusions about long-term prospects. What we do know: Meredith's admits three-quarters of applicants and serves a substantial number of students from lower-income backgrounds, yet its graduates in this program appear to launch careers that pay slightly better than typical alternatives in the state.
For parents comfortable with some uncertainty in the numbers, this looks like a reasonable investment—debt stays moderate while earnings track above state averages. Just recognize you're making this decision with limited visibility into whether these outcomes are consistent year over year.
Where Meredith College Stands
Earnings vs. debt across all specialized sales, merchandising and marketing operations bachelors's programs nationally
Earnings Distribution
How Meredith College graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Meredith College | $37,787 | $46,037 | +22% |
| Saint Joseph's University - Philadelphia | $56,794 | $71,451 | +26% |
| Marist University | $47,137 | $68,549 | +45% |
| Northwood University | $64,100 | $65,717 | +3% |
| Johnson & Wales University-Charlotte | $27,168 | $43,692 | +61% |
Compare to Similar Programs in North Carolina
Specialized Sales, Merchandising and Marketing Operations bachelors's programs at peer institutions in North Carolina (4 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $43,936 | $37,787 | $46,037 | $26,000 | 0.69 | |
| $40,408 | $27,168 | $43,692 | $27,000 | 0.99 | |
| National Median | — | $35,806 | — | $26,750 | 0.75 |
Career Paths
Occupations commonly associated with specialized sales, merchandising and marketing operations graduates
Marketing Managers
Models
Securities, Commodities, and Financial Services Sales Agents
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Travel Agents
Parts Salespersons
Wholesale and Retail Buyers, Except Farm Products
Merchandise Displayers and Window Trimmers
First-Line Supervisors of Retail Sales Workers
First-Line Supervisors of Non-Retail Sales Workers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Meredith College, approximately 33% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 16 graduates with reported earnings and 19 graduates with debt data. Small samples may not be representative.