Based on U.S. Department of Education data (October 2025 release). Some figures are estimates based on similar programs β see details below.
Analysis
First-year earnings of $45,748 place Messiah's marketing program right at the national median but below most Pennsylvania competitorsβa notable gap in a state where marketing grads at schools like Penn and Bucknell earn 50-80% more out of the gate. The estimated $26,000 debt burden (derived from similar PA programs since this program's grad cohort was too small to report) translates to a 0.57 debt-to-earnings ratio, which means manageable monthly payments but no financial cushion in those early years. For context, that's roughly $289 monthly on a standard repayment plan against a take-home pay around $3,100βtight but workable if other expenses stay controlled.
The 25% earnings growth to $57,306 by year four is solid progression, suggesting graduates build skills employers value over time. What's less clear is whether this trajectory matches peer programs or if Messiah grads specifically achieve these gainsβremember, the debt figure comes from state-level patterns, not tracked outcomes from this campus. The 78% admission rate and moderate test scores suggest accessible entry, but the real question is whether this program's network and career support can help graduates close that gap with higher-earning PA programs.
If your student thrives at smaller Christian colleges and values that environment, Messiah offers a reasonable financial picture for marketing. Just know you're paying similar debt for middling Pennsylvania outcomes, and the lack of reported data means we're inferring debt levels rather than seeing actual graduate results.
Where Messiah University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Messiah University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Messiah University | $45,748 | $57,306 | +25% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| Lehigh University | $55,236 | $85,576 | +55% |
| Villanova University | $69,633 | $79,586 | +14% |
| Bucknell University | $70,868 | $71,936 | +2% |
Compare to Similar Programs in Pennsylvania
Marketing bachelors's programs at peer institutions in Pennsylvania (55 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $40,640 | $45,748 | $57,306 | $26,000* | β | |
| $66,104 | $82,553 | $117,639 | $17,412* | 0.21 | |
| $64,772 | $70,868 | $71,936 | $26,000* | 0.37 | |
| $64,701 | $69,633 | $79,586 | $26,962* | 0.39 | |
| $60,663 | $57,838 | $68,543 | $27,000* | 0.47 | |
| $62,180 | $55,236 | $85,576 | $20,534* | 0.37 | |
| National Median | β | $44,728 | β | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
Explore Related Programs
Marketing in Pennsylvania
- University of Pennsylvania$82,553
- Bucknell University$70,868
- Villanova University$69,633
- Drexel University$57,838
- Lehigh University$55,236
Explore further
- All Programs covering the principles and practices of managing organizations, finances, and markets. Includes accounting, finance, marketing, management, entrepreneurship, and specialized fields like supply chain and real estate. programs nationwide
- All programs at Messiah University
- College programs in Pennsylvania
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Messiah University, approximately 20% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 18 graduates with reported earnings and 18 graduates with debt data. Small samples may not be representative.