Analysis
Morehead State's marketing program starts its graduates nearly $7,000 below the typical Kentucky marketing grad, landing at the state's 40th percentile—and $6,000 below the national median. That gap widens when you compare to Kentucky's flagship programs: UK grads earn $9,500 more right out of the gate, while even Murray State matches the state median at $45,000. The first-year earnings of $38,636 against $25,900 in debt creates a manageable but unexceptional debt burden.
The program does show strong earnings growth—jumping 50% to nearly $58,000 by year four—which suggests graduates gain valuable experience over time. However, this data comes from a very small sample (under 30 graduates), meaning a few high or low earners could skew these figures significantly. The pattern could look quite different for your student's cohort.
For a Kentucky family, this program represents a clear tradeoff: lower upfront costs through modest debt, but starting salaries that trail most state alternatives. If your child has admission offers from UK, Louisville, or Northern Kentucky, those programs deliver measurably stronger first-year outcomes. Morehead State might make sense if significant scholarship aid closes that value gap, but at sticker price, other Kentucky marketing programs offer better positioning for early-career earnings.
Where Morehead State University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Morehead State University graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Morehead State University | $38,636 | $57,830 | +50% |
| University of Louisville | $47,704 | $60,649 | +27% |
| University of Kentucky | $48,100 | $58,361 | +21% |
| Northern Kentucky University | $45,386 | $55,123 | +21% |
| Western Kentucky University | $42,478 | $53,494 | +26% |
Compare to Similar Programs in Kentucky
Marketing bachelors's programs at peer institutions in Kentucky (12 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $9,838 | $38,636 | $57,830 | $25,900 | 0.67 | |
| $13,212 | $48,100 | $58,361 | $24,225 | 0.50 | |
| $12,828 | $47,704 | $60,649 | $21,384 | 0.45 | |
| $10,896 | $45,386 | $55,123 | $22,387 | 0.49 | |
| $9,708 | $45,042 | $42,692 | $21,997 | 0.49 | |
| $11,436 | $42,478 | $53,494 | $23,250 | 0.55 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Morehead State University, approximately 29% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 25 graduates with reported earnings and 26 graduates with debt data. Small samples may not be representative.