Analysis
North Dakota State's marketing program starts graduates near $48,000โabout 7% above the national median but curiously below the state's typical marketing graduate. Among North Dakota's six marketing programs, this ranks 40th percentile, trailing both Minot State and University of North Dakota by notable margins. That relative underperformance within the state matters if you're paying in-state tuition expecting competitive local outcomes.
The financial fundamentals are solid enough: $25,000 in median debt yields a manageable 0.52 debt-to-earnings ratio, and graduates see healthy 23% earnings growth reaching $58,600 by year four. These numbers beat national averages and shouldn't create repayment stress. The program also benefits from robust data (100+ graduates tracked), so these figures aren't statistical noise.
The puzzle is why NDSU graduates earn less initially than the typical North Dakota marketing grad despite the university's flagship status. This could reflect industry mix in Fargo versus other markets, or perhaps stronger corporate recruiting pipelines at competing schools. For families choosing between North Dakota options, this program won't hurt financially but may not maximize earning potential compared to the alternatives just down the road.
Where North Dakota State University-Main Campus Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How North Dakota State University-Main Campus graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| North Dakota State University-Main Campus | $47,815 | $58,602 | +23% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| University of North Dakota | $48,843 | $64,234 | +32% |
| Rasmussen University-North Dakota | $41,377 | $58,760 | +42% |
| Minot State University | $52,036 | $46,635 | -10% |
Compare to Similar Programs in North Dakota
Marketing bachelors's programs at peer institutions in North Dakota (6 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $10,857 | $47,815 | $58,602 | $25,000 | 0.52 | |
| $8,634 | $52,036 | $46,635 | $21,129 | 0.41 | |
| $10,951 | $48,843 | $64,234 | $24,187 | 0.50 | |
| $12,715 | $41,377 | $58,760 | $37,530 | 0.91 | |
| National Median | โ | $44,728 | โ | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At North Dakota State University-Main Campus, approximately 19% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 114 graduates with reported earnings and 109 graduates with debt data. Small samples may not be representative.