Analysis
Rasmussen's marketing program shows one of the steepest earnings trajectories in the data, with graduates nearly doubling their income by year fourβbut that strong growth has to compensate for a shaky start. First-year earnings of $41,377 trail not just North Dakota's median ($48,329) but also fall below the national average, placing graduates in the 29th percentile nationally. Within North Dakota's small field of six marketing programs, this ranks near the middle, but it's telling that every other major program in the stateβfrom UND to NDSUβshows higher initial earnings.
The bigger concern is the debt burden. At $37,530, graduates here carry 54% more debt than the typical marketing major nationally, making this one of the most expensive marketing programs relative to peers. That debt-to-earnings ratio of 0.91 means graduates owe nearly a full year's salary, which creates real cash flow pressure in those early career years when they're earning the least. The rapid earnings growth to $58,760 by year four helps close the gap, but it doesn't erase the fact that graduates start further behind their peers at other North Dakota schools.
For families prioritizing immediate job market outcomes, the other state universities offer better starting positions with less debt. Rasmussen's program may work for students with specific circumstances or those who can minimize borrowing, but the typical graduate faces a steeper financial climb than necessary given the in-state alternatives.
Where Rasmussen University-North Dakota Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How Rasmussen University-North Dakota graduates compare to all programs nationally
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
| School | 1 Year | 4 Years | Growth |
|---|---|---|---|
| Rasmussen University-North Dakota | $41,377 | $58,760 | +42% |
| University of Pennsylvania | $82,553 | $117,639 | +43% |
| University of North Dakota | $48,843 | $64,234 | +32% |
| North Dakota State University-Main Campus | $47,815 | $58,602 | +23% |
| Minot State University | $52,036 | $46,635 | -10% |
Compare to Similar Programs in North Dakota
Marketing bachelors's programs at peer institutions in North Dakota (6 total in state)
Scroll to see more β
| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $12,715 | $41,377 | $58,760 | $37,530 | 0.91 | |
| $8,634 | $52,036 | $46,635 | $21,129 | 0.41 | |
| $10,951 | $48,843 | $64,234 | $24,187 | 0.50 | |
| $10,857 | $47,815 | $58,602 | $25,000 | 0.52 | |
| National Median | β | $44,728 | β | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Rasmussen University-North Dakota, approximately 46% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 57 graduates with reported earnings and 60 graduates with debt data. Small samples may not be representative.