Marketing at University of North Dakota
Bachelor's Degree
Analysis
Marketing graduates from the University of North Dakota start strong and get stronger, with earnings jumping from roughly $49,000 to over $64,000 in just four years—a 32% increase that suggests these graduates are landing roles with genuine advancement potential. That first-year salary already exceeds both the national marketing median ($44,728) and performs solidly within North Dakota, placing at the 60th percentile among state programs.
The manageable $24,187 in debt means graduates face a debt-to-earnings ratio of just 0.50—they'll owe about half their first year's salary. That's a comfortable starting point, and as earnings climb into the mid-$60,000 range by year four, the debt burden becomes increasingly negligible. Among the state's six marketing programs, UND sits in the middle of the pack for starting salaries, trailing Minot State but ahead of NDSU's main campus and well ahead of Rasmussen.
For families weighing this program, the trajectory matters more than the starting point. UND marketing grads aren't just treading water—they're building careers with real income growth. The combination of reasonable debt and strong earnings progression makes this a solid investment, particularly for students planning to stay in the region where this degree appears to hold genuine market value.
Where University of North Dakota Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Programs in the upper-left quadrant (high earnings, low debt) offer the best value. Programs in the lower-right quadrant warrant careful consideration.
Earnings Distribution
How University of North Dakota graduates compare to all programs nationally
University of North Dakota graduates earn $49k, placing them in the 70th percentile of all marketing bachelors programs nationally.
Earnings Over Time
How earnings evolve from 1 year to 4 years after graduation
Earnings trajectories vary significantly. Some programs show strong early returns that plateau; others start lower but accelerate. Consider where you want to be at year 4, not just year 1.
Compare to Similar Programs in North Dakota
Marketing bachelors's programs at peer institutions in North Dakota (6 total in state)
| School | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|
| University of North Dakota | $48,843 | $64,234 | $24,187 | 0.50 |
| Minot State University | $52,036 | $46,635 | $21,129 | 0.41 |
| North Dakota State University-Main Campus | $47,815 | $58,602 | $25,000 | 0.52 |
| Rasmussen University-North Dakota | $41,377 | $58,760 | $37,530 | 0.91 |
| National Median | $44,728 | — | $24,267 | 0.54 |
Other Marketing Programs in North Dakota
Compare tuition, earnings, and debt across North Dakota schools
| School | In-State Tuition | Earnings (1yr) | Debt |
|---|---|---|---|
| Minot State University Minot | $8,634 | $52,036 | $21,129 |
| North Dakota State University-Main Campus Fargo | $10,857 | $47,815 | $25,000 |
| Rasmussen University-North Dakota Fargo | $12,715 | $41,377 | $37,530 |
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At University of North Dakota, approximately 16% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 96 graduates with reported earnings and 99 graduates with debt data. Small samples may not be representative.