Analysis
North Greenville's marketing graduates earn nearly $10,000 less than the typical marketing graduate in South Carolina—and about $11,000 below the national median. While the small sample size (under 30 graduates) means these figures could shift significantly year to year, first-year earnings of $33,772 rank this program in just the 5th percentile nationally. Even within South Carolina, where marketing salaries run lower than the national average, this program lands at the state's 40th percentile. Compare this to USC-Columbia graduates earning $52,374 or even Anderson University matching the state median at $37,066.
The debt load of $25,500 is roughly average, but paired with below-average earnings, it creates a debt-to-earnings ratio of 0.76—meaning graduates carry debt equal to three-quarters of their first-year salary. That's manageable but leaves less financial breathing room than programs where earnings grow faster or start higher.
For families considering this program, the small sample size is genuinely important—outcomes could look different with more data. But based on what's available, you'd be paying typical costs for below-typical returns in a state where other schools demonstrate stronger marketing outcomes. Unless there are compelling non-financial reasons to choose North Greenville, parents should ask hard questions about why this program underperforms both state and national benchmarks so significantly.
Where North Greenville University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Earnings Distribution
How North Greenville University graduates compare to all programs nationally
Compare to Similar Programs in South Carolina
Marketing bachelors's programs at peer institutions in South Carolina (17 total in state)
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| School | In-State Tuition | Earnings (1yr) | Earnings (4yr) | Median Debt | Debt/Earnings |
|---|---|---|---|---|---|
| $24,650 | $33,772 | — | $25,500 | 0.76 | |
| $12,688 | $52,374 | $62,400 | $23,750 | 0.45 | |
| $15,554 | $47,606 | $62,978 | $23,250 | 0.49 | |
| $27,500 | $43,169 | — | $27,000 | 0.63 | |
| $12,978 | $40,723 | $56,514 | $22,250 | 0.55 | |
| $33,580 | $37,066 | $47,789 | $25,250 | 0.68 | |
| National Median | — | $44,728 | — | $24,267 | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At North Greenville University, approximately 32% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Sample Size: Based on 24 graduates with reported earnings and 25 graduates with debt data. Small samples may not be representative.