Location: Bartlesville, OK•In-State Tuition: $31,466•Admission Rate: 77%
Est. Earnings (1yr)
$35,806
Est. from national median (42 programs)
Est. Median Debt
$27,000
Est. from national median (21 programs)

Analysis

A bachelor's in marketing from Oklahoma Wesleyan carries estimated debt of $27,000—nearly double what the only other Oklahoma program in this field reports for its graduates ($14,494 at UCO). Based on comparable programs nationally, first-year earnings hover around $36,000, creating a debt-to-earnings ratio of 0.75. That's manageable by federal standards, but the gap between what you'd likely borrow here versus at UCO deserves attention.

The earnings estimate aligns closely with national medians for specialized marketing programs, suggesting graduates probably enter fairly typical entry-level sales or merchandising roles. Oklahoma's marketing market appears modest—UCO's reported earnings of $32,658 run below the national figure—so the $36,000 projection may prove optimistic for staying in-state. The pathway from first-year earnings to career growth in this field matters enormously, since doubling that $27,000 debt burden compared to the state alternative means you'll need stronger trajectory to justify the investment.

For parents weighing this program, the core question is whether Oklahoma Wesleyan's smaller environment and mission justify borrowing twice as much as the public university option for access to the same regional job market. Without actual graduate outcomes from this specific program, you're making that bet based on institutional fit rather than proven earnings advantages.

Where Oklahoma Wesleyan University Stands

Earnings vs. debt across all specialized sales, merchandising and marketing operations bachelors's programs nationally

Oklahoma Wesleyan University (estimated ±10%)Other specialized sales, merchandising and marketing operations programs

Dashed lines show national medians. Upper-left = best value.

Compare to Similar Programs in Oklahoma

Specialized Sales, Merchandising and Marketing Operations bachelors's programs at peer institutions in Oklahoma (2 total in state)

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SchoolIn-State TuitionEarnings (1yr)*Earnings (4yr)Median Debt*Debt/Earnings
Oklahoma Wesleyan UniversityBartlesville$31,466$35,806*—$27,000*—
University of Central OklahomaEdmond$8,522$32,658*—$14,494*0.44
National Median—$35,806*—$26,750*0.75
* Estimated from similar programs

Career Paths

Occupations commonly associated with specialized sales, merchandising and marketing operations graduates

Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

$159,660/yrJobs growth:Bachelor's degree

Models

Model garments or other apparel and accessories for prospective buyers at fashion shows, private showings, or retail establishments. May pose for photos to be used in magazines or advertisements. May pose as subject for paintings, sculptures, and other types of artistic expression.

$89,990/yrJobs growth:No formal educational credential

Securities, Commodities, and Financial Services Sales Agents

Buy and sell securities or commodities in investment and trading firms, or provide financial services to businesses and individuals. May advise customers about stocks, bonds, mutual funds, commodities, and market conditions.

$78,140/yrJobs growth:Bachelor's degree

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

$76,950/yrJobs growth:Bachelor's degree

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

$76,950/yrJobs growth:Bachelor's degree

Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

$74,100/yrJobs growth:

Travel Agents

Plan and sell transportation and accommodations for customers. Determine destination, modes of transportation, travel dates, costs, and accommodations required. May also describe, plan, and arrange itineraries and sell tour packages. May assist in resolving clients' travel problems.

$48,450/yrJobs growth:High school diploma or equivalent

Parts Salespersons

Sell spare and replacement parts and equipment in repair shop or parts store.

$34,730/yrJobs growth:No formal educational credential

Wholesale and Retail Buyers, Except Farm Products

Buy merchandise or commodities, other than farm products, for resale to consumers at the wholesale or retail level, including both durable and nondurable goods. Analyze past buying trends, sales records, price, and quality of merchandise to determine value and yield. Select, order, and authorize payment for merchandise according to contractual agreements. May conduct meetings with sales personnel and introduce new products. May negotiate contracts. Includes assistant wholesale and retail buyers of nonfarm products.

Merchandise Displayers and Window Trimmers

Plan and erect commercial displays, such as those in windows and interiors of retail stores and at trade exhibitions.

First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

First-Line Supervisors of Non-Retail Sales Workers

Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties such as budgeting, accounting, and personnel work, in addition to supervisory duties.

About This Data

Source: U.S. Department of Education College Scorecard (October 2025 release)

Population: Graduates who received federal financial aid (Title IV grants or loans). At Oklahoma Wesleyan University, approximately 39% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.

Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.

Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.

Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the national median of 42 similar programs. Actual outcomes may vary.