Analysis
Paine College's marketing program serves a predominantly low-income student population—71% receive Pell grants—but the estimated financial outcomes suggest this path could work. Based on comparable marketing programs across Georgia, graduates likely earn around $42,500 in their first year, putting them right at the state median. The estimated $26,000 in debt translates to a debt-to-earnings ratio of 0.61, which means roughly seven months of gross income to cover educational borrowing—manageable by most standards.
What's worth noting is the earnings gap compared to Georgia's flagship and larger state universities. Similar programs at UGA and Georgia Southern typically produce first-year earnings $4,000-$9,000 higher. For a student choosing between institutions, that difference matters, though it may reflect employer preferences, alumni networks, or geographic factors rather than program quality alone. The national picture shows marketing bachelor's degrees clustering tightly around $45,000, so Georgia programs generally perform near expectations.
For families weighing this investment, the debt burden appears reasonable relative to likely earnings, especially given the school's mission serving first-generation and lower-income students. The key question becomes whether Paine's career services and employer connections can help graduates access the same entry-level opportunities available to peers at larger state schools. If your student has strong ties to Augusta or values a smaller college environment, these estimates suggest the financial foundation is sound enough to make that choice viable.
Where Paine College Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Georgia
Marketing bachelors's programs at peer institutions in Georgia (26 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $14,596 | $42,494* | — | $26,000* | — | |
| $11,180 | $51,951* | $66,940 | $20,000* | 0.38 | |
| $8,998 | $49,540* | $58,977 | $24,000* | 0.48 | |
| $8,122 | $49,144* | $44,873 | $27,000* | 0.55 | |
| $5,786 | $47,158* | $55,121 | $25,198* | 0.53 | |
| $5,905 | $46,640* | $54,454 | $25,762* | 0.55 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Paine College, approximately 71% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 16 similar programs in GA. Actual outcomes may vary.