Analysis
A marketing bachelor's at Piedmont University comes with an estimated $26,000 in debt—roughly typical for this degree—but earnings projections based on Georgia's marketing programs suggest first-year pay around $42,500. That puts the debt-to-earnings ratio at 0.61, which is manageable territory where most graduates could reasonably handle their loan payments. However, context matters: Georgia's flagship and larger state universities produce marketing graduates earning $47,000 to $52,000 in their first year, creating a noticeable gap that compounds over time.
What should concern you isn't the debt level itself, but whether Piedmont's career network and employer connections can help students reach that $42,500 mark. With a 93% admission rate and a primarily regional draw, the school serves a different market than UGA or Kennesaw State. For students who thrive in smaller environments and leverage faculty relationships effectively, peer programs at similar Georgia institutions suggest the degree can lead to viable outcomes. But marketing is particularly dependent on internships and employer relationships—you'll want to scrutinize Piedmont's career services and ask current students where they're landing jobs.
The practical question: can your child realistically access Georgia's better-paying marketing positions from Piedmont, or will they be competing at a disadvantage against graduates from larger programs? The estimated figures suggest reasonable outcomes are possible, but the $5,000-$10,000 gap compared to state flagship programs represents real money over a career.
Where Piedmont University Stands
Earnings vs. debt across all marketing bachelors's programs nationally
Compare to Similar Programs in Georgia
Marketing bachelors's programs at peer institutions in Georgia (26 total in state)
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| School | In-State Tuition | Earnings (1yr)* | Earnings (4yr) | Median Debt* | Debt/Earnings |
|---|---|---|---|---|---|
| $30,680 | $42,494* | — | $26,000* | — | |
| $11,180 | $51,951* | $66,940 | $20,000* | 0.38 | |
| $8,998 | $49,540* | $58,977 | $24,000* | 0.48 | |
| $8,122 | $49,144* | $44,873 | $27,000* | 0.55 | |
| $5,786 | $47,158* | $55,121 | $25,198* | 0.53 | |
| $5,905 | $46,640* | $54,454 | $25,762* | 0.55 | |
| National Median | — | $44,728* | — | $24,267* | 0.54 |
Career Paths
Occupations commonly associated with marketing graduates
Advertising and Promotions Managers
Marketing Managers
Sales Managers
Fundraising Managers
Web and Digital Interface Designers
Video Game Designers
Business Teachers, Postsecondary
Market Research Analysts and Marketing Specialists
Search Marketing Strategists
Fundraisers
Survey Researchers
About This Data
Source: U.S. Department of Education College Scorecard (October 2025 release)
Population: Graduates who received federal financial aid (Title IV grants or loans). At Piedmont University, approximately 41% of students receive Pell grants. Students who did not receive federal aid are not included in these figures.
Earnings: Median earnings from IRS W-2 data for graduates who are employed and not enrolled in further education, measured 1 year after completion. Earnings are pre-tax and include wages, salaries, and self-employment income.
Debt: Median cumulative federal loan debt at graduation. Does not include private loans or Parent PLUS loans borrowed on behalf of students.
Estimated Earnings: Actual earnings data is not available for this program (typically due to privacy thresholds when fewer than 30 graduates reported earnings). The estimate shown is based on the median of 16 similar programs in GA. Actual outcomes may vary.